The current rate of shopping cart abandonment is 79% which means that a large number of buyers abandon their purchase at checkout for one reason or another. If you compare this ratio with the brick and mortar store, the abandonment for it is actually much lower. Well if your e-commerce business is going through the same shopping cart abandonment phase then here we have compiled some common reasons that probably are affecting your sales.
Lack of trust
With the rise of the internet and the digital world, not only the consumers are becoming savvier but also more aware of the fraud and spam. You need to be more careful and should put in those important trust symbols on your store’s checkout page that can assure your customers that their transactions are safe.
Some other trust factors include:
• Product reviews.
• Providing an FAQ for common questions
• Clear contact details & office location
13% of all cart abandonment is due to payment security issues. If you can assure a customer that the payment options that you provide are safe from spam and scam then you can definitely save this 13 % of carts from abandonment.
Avoid navigational disasters
Thinking that the customer is very familiar with the internet and can easily find the way to checkout on a website can cost you later. Keep guiding your customer throughout their stay on your website and avoid any confusion and continue to guide your customer. Keep your checkout process a short process (3 steps max). It will minimize the customer’s frustration and will help reducing cart abandonment.
Speed is Important
As mentioned above, we recommend a checkout no longer than 3 steps, simply to speed the process up. The faster it is, the less the likelihood of drop off via frustration or confusion.
The faster the speed is, the less the drop off will be. Keep checking your website’s load time and speed after some time interval. A slow load time anywhere on your site will affect the customer experience, page ranking and ultimately sales. Guest check out is important. 23% of cart abandonment is due to the unavailability of guest checkout option.Do not force your customers to sign up on their first visit to your site. If they return next time to buy from you then they will definitely sign up for an account. You can also offer to sign up discount or offers for the customers.
Did you forget something? Email is the key
A sometimes customer just browse through the site, fill up their cart and then forgets it there. Emailing the customers about what they left in their cart is a way to reduce cart abandonment. Designing a shopping cart abandonment email campaign for future can help you redeem those drop outs.
Provide as much payment options as you can
Wallets are the future of payment. Don’t rely much on those traditional modes and offer new alternatives for payments. It can definitely help your business in the long run. If you are already selling through GetMeAShop, you are already able to accept payment through various payment methods.
Pay attention to your delivery charges
Hiding delivery charges at the initial steps and then charging at the time of checkout is most likely to annoy the customers who end up leaving the site. 28% of abandonment is due to the shipping costs. Wherever possible offer free delivery to the customers else is specific with the delivery charges at the time of adding a product to the cart.