March 26, 2019 admin

When on Instagram, you have the least amount of space available to grab someone’s attention. So in minimum words you have to leave the maximum impact. Now, you must be wondering, how to do it? Well! We have got some effective tips for you on how you need to craft your Instagram bio in the best way possible for your business. What do you want to achieve from your instagram bio? The answer is quite simple. Your instagram bio needs to accomplish the following goals Showcase your Company’s personalityPrompt the customers to take an actionTell your customers about what you…

March 18, 2019 admin

Ever felt the need of a tool that could analyse your business and suggest what changes you should make to maximize your profit? Well, there might not be a computer program as of yet that can help you with that but there surely is a technique. The name of such a technique is SWOT Analysis. SWOT Analysis helps a business achieve the following objectives:- Highlight strengthRecognize weaknessesGrasp opportunitiesIdentify threats What does one mean by SWOT Analysis? SWOT is an acronym that stands for S: Strength W: Weakness O: Opportunities and T: Threats. This technique could help to shine a spotlight…

March 12, 2019 admin

When we talk about a competitive market, we are talking about a market where numerous producers compete to satisfy the needs and wants of the consumer. So, a single producer or a single consumer cannot dictate on how the market operates. They cannot determine the price or the quantity of the goods that will be produced alone. The Three Basic Market structures in a competitive environment Perfect Competition As its name suggests, a perfect competition market structure is one in which many companies compete with one other for business. Also known as pure competition, in this structure, no single business…

March 11, 2019 Admin

With technology cutting the edge, creating an online presence for your business is not much of a hassle anymore. However, generating sales and business for your brand could be a bit of the task. As an entrepreneur, you have hell lot of tasks to accomplish than just launching your online store with great look and content. That is why we have compiled some strategies which you can start right ahead with to get traffic flooding into your online business success. Create conversations on Twitter – Start conversations and be a part of some using the platform and reach out to…

March 11, 2019 Admin

You can convert your one time buyers into lifelong customers by implementing simple average order value to the purchase. Average Order Value is a criterion in e-commerce that is used for the measurement of the average sum spent each time a customer places an order on the app or the site. The AOV can reveal a lot about the business over a particular period of time. The ultimate goal of an E-commerce store owner is to get a maximum number of buyers. The growth of the business can depend on the increase in the average growth rate. There are hacks…

March 7, 2019 admin

Online shopping lets customers review thousands of items in one place and pay for from the comfort of their homes. This has affected offline retail companies to stay in the competition with other retailers and online stores. Online looking (or e-tail from electronic retail or e-shopping) is a sort of e-commerce that permits customers to directly purchase products and services over the web through a virtual store. A number of the leading online stores presently in Asian nation are Amazon, Flipkart, Snapdeal, Homeshop18, Myntra etc. Whereas, Retail is a method of providing products and services to customers through multiple channels…

February 28, 2019 admin

Defined as channelling all marketing efforts towards one well-defined segment of the population, niche marketing is a very concentrated form of marketing. Marketers identify the niches to target by recognising the needs of consumers in specific segments and then providing special offerings. Efficiently tailoring a marketing campaign to a niche audience is extremely important. Now one important thing to comprehend is that the ‘niche’ does not exist, but is created by using smart marketing techniques and identifying the targeted audience. What makes a ‘Niche’? Every market can be divided into different segments based on different factors and preferences. Some of…

February 27, 2019 Admin

Keep your customers coming back on a regular basis Customer retention is the key factor that helps a business grow. To drive engagement and impacting growth and stability for a business, various engagement activities are carried out by small businesses. Customer loyalty program offers a combination of free gifts, discounts, value added services, referrals for products redemptions customer loyalty program for small businesses . With internet and technology handling the complete existence of your online business, it is important for business owners to maintain customer relationship programme to enable buyers to do repeat purchase. Over the years, loyalty program has…

February 4, 2019 Admin

Instagram introduced a new feature as part of its Stories platform, polls, which allow both brands and individual users to add customizable polls to their Stories and collect feedback from their audiences.In this article, you’ll discover how to create Instagram polls and how to monitor the results. The polling feature is only available in Instagram Stories so you’ll need to create a new story post to use this function. 1.Create a Story Post To maximize the impact of the poll, your story post should have some context related to the topic of the poll. Take your photo or create your text and…

February 1, 2019 Admin

Online retail has now become the source of profit making in this social digitalized world. Offering customers something unique which has become the need of the market. It can be a difficult task to stand out from the crowd and offer customers something that can be vital. The most significant thing that has to be remembered in online retail is to provide the customer with what they want and what they really need. In order to run a successful online retail business, you need to see your business through the customer’s eyes so that they feel the urge to buy…

January 31, 2019 admin

Being your own boss is something everyone desires to achieve. Isn’t it? With the advancement of technology, it has become really easy to start a business that too from anywhere. All you need is an internet connection and voila! you are ready to be an entrepreneur. So we bring to you the top 5 online businesses that you can try your hands at this new year. Blogger No matter how much people wrinkle their noses listening to the idea of being a full-time blogger, it still remains one of the best business idea to adapt if you have a thing…

January 30, 2019 admin

So your store is in the middle of the market, Perfect Location! Your store has the best variety of products, Perfect Collection! But still the business is not growing, well, that’s not so Perfect! Make it perfect now by opening an online store to grow your business! Thinking as to how an online store will help in the growth of your business? Don’t worry; here is the answer to all your confusions! What’s up with the online store? An online store is basically digitizing your offline store by making your products available over the internet for the customers to make…