September 30, 2016 Admin

In the world full of competition, the biggest advantage of online marketing is that one can distribute relevant and timely content that grabs the attention of the customers. If you haven’t reviewed the successes and failures of your business then it’s high time to review them now. Keeping this in mind, take a look at some stats that will help you create a content strategy for the success of your online business. What Goes into a Content Strategy? Content strategy has evolved way beyond printing ads. What you need to do is- To curate a strong online presence across social media…

September 28, 2016 Admin

If you think that starting a new business will be a smooth road to success then, think again! Do not fail to foresee the challenges you will have in your way to success. Starting your business with an optimistic view is good but underestimating the challenges you may face could be dangerous for your online business. For every new e-commerce entrepreneur, there are some unique challenges that are sometimes difficult to overcome. If you’re just getting into the game of becoming an entrepreneur, be prepared for these hurdles. Here are a few problems that commonly plague a start-up: Lacking a…

September 27, 2016 Admin

Advertising and Marketing are the souls of communicating about your product to the masses. A new product before hitting the market as a brand goes through a set of phases to prove its utility. It’s the journey how a product becomes a utility. It’s the journey of turning a visitor into a Consumer. But before doing anything you should understand how advertising works. Which phase your product is in and how you can transform your product into something bigger that you expect it to be. Here are some phases through which a product goes through in a period of time…

September 22, 2016 Admin

If you are writing blogs for your E-commerce business to gain the audience and to build a following and community, you should not always be writing about your products specifically. Instead, your business blog should be informative. Think about the problem that your product solves. Your blog topics need to show immediate value to your audience to effectively reach them. Ask yourself- –    What did you teach them about the product? –    What did they learn or take away from the blog post? –    What was the unique insight you provided to them? As an expert in the industry of…

September 21, 2016 Admin

In my previous blog post about hashtags, I had written about using and creating relevant hashtags for your business. But before finding out the relevant tags for your business, you must know why hashtags are important for an E-commerce business. Hashtags are everywhere. One can see them on social media sites like Facebook, Twitter, Pinterest and Instagram etc. Incorporating hashtags into your online content can have a lot of benefits when it comes to business. You will be able to promote your brand, product and services more effectively, making the most out of the power of social networking tools to…

September 19, 2016 Admin

No matter what you set as your e-commerce business strategy, gaining customer’s confidence will always help you achieve success for your business. Though there are no shortcuts when it comes to gaining customers, but you can always use the correct strategy as your guide to attaining customers. Have a look at the three steps guide to help you earn loyal customers who trust your brand, try these three techniques: Be Honest Present your product as actually it is. Of course, your jobs is to make your product look good but make sure that in order to make it look presentable, you…

September 16, 2016 Admin

Talking to entrepreneurs could be a lot of fun because they always have so many stories to share about their journey. Every journey is different and has its own trial and tribulations. If you are starting your e-commerce journey then you shouldn’t be missing these words of wisdom. Below are some quotes from the startup world that can truly motivate you to endeavor for something bigger in your life. “I am a risk taker. I wake up every day to solve a brand new challenge. And this keeps me going”. – Pushkal Shrivastava, Founder, GetMeAShop “The more the chefs are,…

September 15, 2016 Admin

Attracting one new customer can cost you five times as much as keeping an existing one, so as a startup you must pay more attention towards retention of the existing ones. Customer retention: the stats says- Attracting a new customer costs five times as much as keeping an existing one.  71% of consumers have ended their relationship with a company due to poor customer service.  The probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-     20% Most companies agree that retention is, in fact, cheaper than…

September 14, 2016 Admin

Do you send a feedback form to your customer who calls you every time for customer interaction? Anyways, your customers are always going to tell you what they think about your product or services, good or bad. As you’re building and selling products, you’re inevitably going to meet customers who aren’t happy with your service or products. No matter how much efforts you pour in, you can’t eliminate the unhappy users.  As a startup, it is very important for your business to learn to deal with negativity. Have a look at some strategies to help you prepare for negativity, confronting…