Advertising and Marketing are the souls of communicating about your product to the masses. A new product before hitting the market as a brand goes through a set of phases to prove its utility. It’s the journey how a product becomes a utility. It’s the journey of turning a visitor into a Consumer. But before doing anything you should understand how advertising works. Which phase your product is in and how you can transform your product into something bigger that you expect it to be.
Here are some phases through which a product goes through in a period of time to become a brand
This is the first phase of advertising where you tell people about your product. Here you introduce your product to people who we assume knows nothing about it. You can simply launch a teaser like the ones you usually see on Television, YouTube, Facebook, and Twitter. Many brands like Apple, Samsung etc uses this Brand Introduction stage for their new product launch to create an imaginary hype for their product. This has been proven effective over the time.
Creating awareness about your brand is what you need to do next. This phase is also known as the trailer phase. Once you’ve introduced the audience about your product, the next stage is to create hype in the market for it. Use social media to tell people everything they must know about your product.
So now people know who you are, what you do and what your product is. What’s next?
Time to create excitement for your product. Tell the audience about how your product is better than others in the market. If you want people to buy your product you have to convince them how your product is different. Tell them about the unique selling points for your product. If you are selling a mobile then you should market your phone “XYZ” then highlight the features your product have that others don’t. Ex- a selfie flash in our new xyz mobile phone that no other brand has.
Increasing Sales and Revenue
You have already worked so hard for the product now it’s time to earn now. People now not only know about your product but they also know why your product is better than any other in the market. Provide buy now, order now, and contact number links to get orders coming in.
Once you are in the houses of the customers, they will recommend your good services and products to others and soon your product will turn into becoming a Brand.
Work doesn’t ends here. Companies like Coke, Pepsi, Samsung are sell their product on their Brand name but you still see them carrying out these advertising campaigns. Why? It’s because these companies have not forgotten about the most important ingredient of the dish “People”.
If you forget your audience, they’ll forget you. Your product has to consistently stay in their conscious. Keep them recall about your brand so that your customer stays and you get the benefit of repeat purchases.