Instagram introduced a new feature as part of its Stories platform, polls, which allow both brands and individual users to add customizable polls to their Stories and collect feedback from their audiences.In this article, you’ll discover how to create a poll in Instagram Stories and how to monitor the results.
The polling feature is only available in Instagram Stories so you’ll need to create a new story post to use this function.
Create a Story Post
To maximize the impact of the poll, your story post should have some context related to the topic of the poll.
Take your photo or create your text and background post for your story. Add any filters, text, emojis, or doodles to your story, but leave room to add the poll to your post.
2. Add a Poll to Your Story Post
To create a poll, tap on the Sticker icon (the square with the face) at the top of the Story screen and select the Poll sticker option.
The option to add your question and a Yes/No poll box will appear.
A standard poll format loads when selected.
Type in the question you want to ask in the text field. You can ask any question of your audience, so get creative! You’ll discover more ways to do this below.
3. Place Your Poll
When you’ve finished customizing your poll, tap on the check mark or Done button in the top-right corner of the screen. The poll sticker will center on the screen of your story. As with any other sticker, you can drag the poll around the screen for placement and pinch to make the poll sticker larger or smaller.
4. Share Your Story
Complete your story post and add it to your stories as you would any other post.
Viewers scrolling through your stories will see the post and be able to vote on their choice. The first time they see a poll, they may even receive a notification pop-up letting them know what it is.
5. Monitor Your Poll Results
After your poll goes live, make sure you have push notifications enabled and Instagram will send you notifications when someone votes.
On the analytics page, tap on the eye icon for the post to see the details for each person who viewed your post, as well as who voted for which option in the poll.
Remember that the poll results are only available while the story is live. When the story disappears after 24 hours, the analytics won’t appear in your other account analytics. It’s best to set a reminder to log in and grab your poll results before the story expires.
Creative Ways to Incorporate Polls
Now that anyone can add a poll to their story, you’ll see many people using them, not necessarily strategically. Instead of adding to the noise, be creative and intentional with your polls. Use them when it’s good practice, not simply because you can.
Ask for Feedback
There’s no better way to find out what your audience wants than to come straight out and ask them. A poll is a quick, effective way to do this.
Take Advantage of Trending Topics
If there’s a current event or trending topic, engage your audience in that discussion. Encourage participation and boost your engagement by playfully or seriously posing questions around topics that the majority of your audience can relate to.
Whether you plan to write a blog post or are looking to source genuine data from your audience for another project, asking for input via a poll can provide significant contributions to your research. If you’re sourcing responses from other social media platforms, or even through a regular Instagram post, you can broaden your test subjects by including your Instagram Stories audience.
If your business hosts events, invite your audience to participate with their preference for the event details. You could ask for input on entrée options, beverage options, theme or décor options, and more.