Your store launches only once and just the opening is not enough to get people to visit your web store. It is all about getting traffic to your online store with prospects becoming potential customers. Every business owner today understands the importance of having a strong online presence. Creating a good website costs money, but obviously, it is not enough.
Making your business available to your potential customers is the first and foremost task for your marketing team. You might not have the same budget as your competitor does but then there is no replacement for good marketing. Have a look at the tips below to know how you can plan good marketing efforts without breaking the bank.
Here are some smart and effective ways to drive more traffic to your online store:
Create best of content
Content is one of the most essential part of online business marketing. But it is more important to produce a quality content and present it before the clients or the viewer. The content should have ample information that the user would want to read and share. More the sharing, more will be the engagement and traffic.
You may post interesting articles on the most vital topics that stir interest among your customers, write on viral content and use guest blogging to increase popularity on internet. Hence, good content can be used effectively to generate traffic without and budget being involved.
Send free samples to Instagram influencers
Instagram is quickly becoming one of the most effective marketing channels for ecommerce merchants. A recent study states that Instagram gives brands 25% more engagement than any other social platform.
It’s also a great way to drive traffic and awareness for your store – especially if you know how to target influencers.
For the sake of example, let’s say you want to start a company selling shoes online. Now it is all about how you get attention for your store and products?
Get started by looking through Instagram for the popular accounts that may consider featuring your product to their hundreds of thousands of followers. You can start giving samples to the influencers to promote your products. In this way you can gain popularity and drive traffic effectively.
Reach out to bloggers and press
You may have to play around with your keywords to find the people who may be interested in your product. There are many people who review products on video part-time or for a living.
Another tried and true method for getting traffic is landing your business in the press. Now you might not get covered from very big newspapers and sites, but you have a better chance of getting press from local news sites and community papers. You have a good chance of being featured if you can tell a unique story, if you can talk about your product in interesting ways, and if you write a good pitch.
There are other people you can reach out to: bloggers, vloggers, and press. The size of their audience varies, but some of them have large followings, and the process of reaching out to them is quite similar to reaching out to Instagram influencers. You can easily find the list of good bloggers and influencers.
Use the long tail keywords
We guess you know that any search engine hates to read duplicate content and if you are a website with fresh and unique content we must tell you that the search engine would surely love you back.
Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out.
It is better to use a long phrased keyword which has a huge search volume which helps your e-commerce store to outgrow the others in terms of driving relevant traffic from the search engines.
Focus on SEO
A good SEO is extremely vital for any online business website. Establishing a proper optimization strategy for your website means a lot for traffic and brand awareness. When your website is ranked high in SERP, it drives more people to your site and thus increases its traffic and, as a result, conversions. Search engine optimization is truly one of the most effective way to generate a lot of traffic and engagement on your website without involving and budget for it.
Choose correctly and wisely the keywords you are using. Keywords are still important, but keyword spamming may be recognized by Google as a bad sign and your website may be banned.
Engage in Social media
Social media is yet another most intriguing tool and yes, a really effective one as well. You can generate traffic rapidly on these social media channels like Facebook, Twitter, Youtube, etc. Start Facebook and twitter re-marketing for great promotions. You can also promote your existing or new blogs on Facebook to make the users read them and share it further. It is indeed a powerful tool if used efficiently and effectively. Moreover, it does not require any investment before hand.
Backlinks are incoming links to a webpage. When a webpage links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google. This is still true to a large extent. This can be used effectively to drive more and more traffic to your website. Many bloggers are struggling to understand this term but it is truly a successful tool to improve ranking and traffic for your page or website.