Do you want to put your product in the spotlight? Then all you have to do is avoid your common mistakes. For many startup owners, selling and capturing their products can turn out to be a difficult task as the selling of a blurry low-quality image can scare customers away, but strong and appealing product photography with such a great composition, lighting and focus can attract customers to view their products again and again. You have to put keen observations on your mistakes if you want to take crisp, sharp and beautiful pictures for your products. So in this blog article, we will bring you the guide of how you can avoid such common mistakes in product photography to make your photos stunning and professional.
Incorrect product photography techniques can ultimately discourage your sales, pull back the worst complaints and bring your business to a downfall. An erroneous product image can mislead and demotivate the customers for purchasing your product. So in order to grow your product vending, you have to make sure that your camera settings are quite done well and your photos are much accurate with respect to color, picture quality, and lightness.
- Shoot in Manual Mode (M) with Auto Focus.
- Set your White Balance according to the light source.
- Set the Aperture Value (AV).
It is very common that a poor lighting can let down the picture quality so either the photo becomes too harsh, too dull or flat and become imprecise. So ensure to use natural lighting as possible to give your product photo, an artistic touch. And if you do have to shoot your product indoor, so make sure to use white light, not yellow. It would be better to set the white balance in your camera for the photography.
White Balance is the camera setting that removes the unrealistic color casts and will keep the color accurate to the photography. It also sometimes called the Color Temperature. Although reliable white balance will appeal your product and looks close to what your eyes and camera want to see without doing any post-production adjustments. Image with a yellowish or reddish tint is said to be called as “Warm” whereas, a bluish tint is called as “Cool”.
White balance generally determined according to the light source falling on an object. Bulbs have mainly warmer color temperatures, while LED light bulbs mainly tend to be cooler. If you’re shooting in Auto White Balance mode, your camera will automatically detect the kind of light sources you’re using. Later on, you can also adjust your white balance setting manually. So this way, you, your camera and your customer, all will be satisfied because now your photographs will deliver trustworthy results.
Blurry Focus Images
The blurry images can lack the attentions from the product buyers itself. Every buyer zooms into the picture to see its finishing and detail. If the image is out of focus, it will become a disaster though the shopper will not be satisfied with the product at all and will never come back to the product again. So make sure that your product image is in proper focus. In order to make your image product blur-free and look crispy and focused, use a tripod instead of clicking pictures with the unsteady hand.
Your product needs to be the star of the shot. An image with a busy and messy background might be suitable for uploading on social media purpose but never do this mistake while you’re selling your product because you need to put emphasis on it in the product image. By keeping a simple and neutral background for your product will be the best option if you want to avoid the mess in your image. Additional objects and lights can distract the customer for purchasing your product. So keep everything simple so that it becomes your appealing product image.
Soft Lighting Vs Hard Lighting
Most of the product photography requires even light setup. Professional photographers always used to use the soft lighting, which you also have to. The advantage of using this is that it creates even texture and shadows of a product image that looks soft to the eyes.
Whereas, avoid strong harsh shadows as it will distract from the subject of the photo and image will look harsh and contrasty.
Edit Your Product Image
The last minute mistake that has been done by amateurs is not editing their product images. Use some professional photo editing tools and softwares to make your product image looks fantastic and more appealing. Editing will also save your time rather than your photo-shoot that takes a lot of time to complete. It is better to crop your image, resize and straighten it through the editing software.
The conclusion is that you have to know your camera well so that you can get the best out of it. And don’t forget to avoid all these mistakes that we have mentioned while capturing your product images and ultimately this guide will assist you to bigger your online business.