Beginner’s Guide for E-commerce SEO
September 25, 2017 Puneet Kapani 0Comment

Statistic says- “44% of online shoppers beginning their search with a search engine”. Regardless of your products and target market is, there is a huge competition on the web. Online presence is growing day by day. Improving organic traffic can be demanding at times, but if you apply the correct SEO strategies, the hard work will eventually pay off. Search engine traffic is useful because it’s relevant and targeted. 

No matter how you look at it, you’re locked in a fierce battle for the attention of website visitors. Most startup entrepreneurs believe that a well-designed website is only an artistic way to show off a brand’s image, but these people don’t realize the great effect it has on increasing SEO efforts and engagement.

SEO is an essential part of your online presence. Using the right SEO techniques can increase the ranking and visibility of your website. So, how can you make your Web design SEO-friendly to position your brand higher on search result pages? Follow these steps as to how to start ecommerce SEO to gain traffic and engagements.

INTERACTION WITH VISITORS

The benefits of interacting with your visitors in this way can include increased brand loyalty, more return visits and a better connection with your target audience. It is very important to get opinions from our visitors. Interact with them through the comments. This can also be done by collecting e-mail addresses by different ways like offering subscription letters, communicating with subscribers, etc.

MAINTAIN CONSISTENCY

Consistency is an essential feature for higher engagement. Making sure your site is consistent in regards to site features, will most likely increase your visitors. These site features include but are not limited to company logos and content location pages. High-quality web design helps your company establish this brand consistency.

APPLICABLE KEYWORDS

Using the right keywords is important, but do not overuse them. This will make your page noisy and chaotic. You can use the ‘Google Keyword Planner’ to find out what your customers are looking for. Use the correct keywords to make it on the top of your search engine results and increase the engagement of visitors on your website too. Also, the content is a very important part of the search. Using the relevant keywords in your article or a blog is very important for best results on the google search.

Also Read: Ways To Increase Traffic To Your Website

BROWSER COMPATIBILITY

Every visitor is going to have their own preference for what browser they use, such as Firefox, Safari, or Google Chrome. Having a well-designed website means it is compatible and responsive throughout all different browsers. This will maintain a professional image no matter where your site is viewed and makes the most out of each visit.

GET SOCIAL

One of the best ways to increase traffic to your website is to use social media channels to promote your content. Many industry leaders speculate that Google’s ranking algorithm uses social signals as a factor. While designing your website, you can add social media buttons on your accounts for Instagram, Pinterest, Facebook, Twitter, etc. That’s the power of social media and integration.

EASY NAVIGATION AND RESPONSIVE WEB DESIGN

A simple and well-structured navigation structure will stop you from losing visitors unnecessarily. When you design your website, make sure the navigation is not difficult. Let users experience an easier navigation when they land on your website so that they can easily find what they are looking for.

A responsive design is what Google recommends. This type of design allows your website to perform optimally on multiple devices. From an SEO perspective, a responsive website has a single URL for both the mobile and the main site, which means that you will have to drive links to a single URL instead of two. This is an easy way to increase your external backlink count.

START GUEST BLOGGING

Guest blogging is another smart way for gaining SEO. Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand into the bargain. Spammy tactics should be avoid as the standards for guest blogging have changed enormously during the past years. This could result in stiff penalties. Always beware of it before you start.

Leave a Reply