The festive frenzy season has arrived! This year seems to have crept up so fast, that the retailers are busy preparing themselves for the last-minute shoppers. I know there is a lot more strategies and forethoughts involved ‘behind -the- scenes’. Festive season being the most profitable time of the year for eCommerce businesses, you got to keep your business ready to earn those extra revenue in this quarter of the year alone.
This planning could have been done months ago, but remember, last-minute purchasers are still at-large, there’s time yet. Here are a handful of tips and tricks to drive traffic to your brand’s site this festive season:
Make more noise during the festive season. One of the effective way to do this is by increasing the frequency of your emails throughout the season or with last minute offers announcements. More emails impacts a bigger presence in your customers’ minds, so they’ll be more aware of you while making their end moment purchases. Inform them about the giveaways and discounts.
Do not forget to beautify the emailer and make it as attractive as you can. Pictures speak louder than words.
Ps: Link the picture to Website page to get immense traffic.
Free shipping Sitewide
The biggest scathing way that every ecommerce asks from a customer is shipping or delivery costs. Most of the Add to carts are left unpaid because this reason. Festivity calls for attraction and hence, Free shipping is one of the most effective way to attract customers and reach their pockets.
Gifts and Giveaways
Promotional strategies like gifts are truly a captivating method to attract customers and more traffic to your website. Just spread the word of these giveaways through social media channels or emails. Festivity calls for gifting and this the right time to target your customers emotionally.
Leverage your website to offer in-store festive discounts. Make sure the offers are branded, festive, and highly-targeted to bring in the qualified leads your store deserves.
Run campaigns on social media
Social media channels are the best way to spread words of fire. Discounts running, free shipping, gifts and giveaways, etc. can be informed to the customers through Facebook being the most friendly and also other channels like instagram, twitter, snapchat. You can now tell people about various offers running on your website through these interactive channels and drive huge and immense traffic.
Surprise gift with next purchase
Creativity and innovation is what we need to drive quality leads to our online stores. Who does not like surprises? Astound your customers by giving them a surprise gift with their next purchase this festive season. Festivity is the tough time as it generates competition throughout the web. So, to keep it more appealing and cheerful this Diwali season, lets spread a little happiness and joy with surprises wrapped with orders for our ultimate customers.
We at GetMeAShop take immense pleasure to wish all of you A Very Happy Diwali