Every business owner today understands the importance of having a strong online presence. Creating a good website costs money, but obviously, it is not enough. Making your business available to your potential customers is the first and foremost task for your marketing team. But what will you do if you have no money left for marketing? How will you drive traffic to your website with little or no marketing budget? You might not have the same budget as your competitor does but then there is no replacement for good marketing. Have a look at the tips below to know how you can plan good marketing efforts without breaking the bank.
Create best of content
Content is one of the most essential part of online business marketing. But it is more important to produce a quality content and present it before the clients or the viewer. The content should have ample information that the user would want to read and share. More the sharing, more will be the engagement and traffic.
You may post interesting articles on the most vital topics that stir interest among your customers, write on viral content and use guest blogging to increase popularity on internet. Hence, good content can be used effectively to generate traffic without and budget being involved. Content is the most essential part
Focus on search engine optimization with no budget involved
A good SEO is extremely vital for any online business website. Establishing a proper optimization strategy for your website means a lot for traffic and brand awareness. When your website is ranked high in SERP, it drives more people to your site and thus increases its traffic and, as a result, conversions. Search engine optimization is truly one of the most effective way to generate a lot of traffic and engagement on your website without involving and budget for it.
Choose correctly and wisely the keywords you are using. Keywords are still important, but keyword spamming may be recognized by Google as a bad sign and your website may be banned.
Social media engagement
Social media is yet another most intriguing tool and yes, a really effective one as well. You can generate traffic rapidly on these social media channels like Facebook, Twitter, Youtube, etc. Start Facebook and twitter remarketing for great promotions. You can also promote your existing or new blogs on Facebook to make the users read them and share it further. It is indeed a powerful tool if used efficiently and effectively. Moreover, it does not require any investment before hand.
Dominate LinkedIn Groups
LinkedIn is the powerhouse for marketing your business. You can generate serious attention from the 150 million users using the platform. Engage with linkedIn groups and generate some high quality leads for your business.
- Find the best groups to join that represents your target demographics.
- Become a part of discussions on those groups and gain attention
- Start discussions on your own.
- You can later start with your own group making it a center for your brand.