November 28, 2017 Puneet Kapani

Looking for some basic description on how does Google Adwords work? First of all, know what is Google Adwords? It is Google’s in-house digital advertising service which basically allows you to pay and get your website into search results of the search engine. This is much more interesting because you don’t have to wait for the website to rank up organically, but it will itself display your results up the order without any delay. Best of all it isn’t that expensive or complex that you would need some expert to work on that. However, there is also the option to…

October 23, 2017 Avantika Shukla

Internet is spreading its wings promptly and speedily across the world.  It has become the main mode of carrying information and has surpassed its competition in more than one way. There are few ways to promote online, the first one being the SMM ie. Social media marketing. The next one can be hiring a SEO marketer to make sure your website tops the searches. Then old yet very effective way is Email Marketing for e-commerce promotions. We seem to forget this very old method of communicating and promoting. Emails allow you to have a direct contact with the potential customers….

September 25, 2017 Puneet Kapani

Statistic says- “44% of online shoppers beginning their search with a search engine”. Regardless of your products and target market is, there is a huge competition on the web. Online presence is growing day by day. Improving organic traffic can be demanding at times, but if you apply the correct SEO strategies, the hard work will eventually pay off. Search engine traffic is useful because it’s relevant and targeted.  No matter how you look at it, you’re locked in a fierce battle for the attention of website visitors. Most startup entrepreneurs believe that a well-designed website is only an artistic way to…

August 17, 2017 Puneet Kapani

Advertising campaign may be defined as the systematic and organized release of a series of ads with the same theme but not necessarily same advertising content over one or more than one advertising media for a certain period of time to influence the prospects to either buy a certain product or service or to feel well disposed towards a brand or an organization. They help in selling the advertiser’s products or services. An agency can also handle overall marketing ad branding strategies and sell promotions for its clients. Hence, it is very important to know the need for carrying out an…

July 14, 2017 Puneet Kapani

Customers today are always on the move and prefers using mobile application for everything they need and this is the reason why mobile apps are so much important in today’s market. Mobile apps allow customers to keep all the information they need on their fingertips. No matter what your business is, mobile applications helps retaining customers and increasing brand’s loyalty as customers can make purchase anytime, anywhere. Some benefits of mobile apps for businesses. These are just few to start with: builds loyalty increases your brand’s visibility increases exposure and helps connecting  you with on-the-go consumers. easy access to your…

July 11, 2017 Puneet Kapani

Gathering reviews is the worthwhile investment of time. A good business depends totally on the response of its client. It’s about any customer who can write anything for or against your business and the whole world can read it.  A negative feedback can cause a failure to your business and make it crippled. Read these stats to know how people get influenced for their purchase with reviews. 90% of consumers read reviews before visiting a business Reviews can boost your results by using fresh user-generated content 72% of consumers will take action only after reading a positive review So, now…

July 4, 2017 Puneet Kapani

Every business owner today understands the importance of having a strong online presence. Creating a good website costs money, but obviously, it is not enough. Making your business available to your potential customers is the first and foremost task for your marketing team. But what will you do if you have no money left for marketing? How will you drive traffic to your website with little or no marketing budget?  You might not have the same budget as your competitor does but then there is no replacement for good marketing. Have a look at the tips below to know how…

June 27, 2017 Puneet Kapani

Blogging now-a-days is truly a crowded and competitive space to conquer. It is hard to be a blogger and harder to be a fashion blogger. There are tons of fashion and style bloggers out there, writing the most exclusive and out of the trend content but just like anything great, there’s definitely room for more. After all, it’s a perfect form of networking, to showcase your own style, position yourself as an expert, and ultimately, to get known in the fashion world. You can use blogging to help you establish your brand’s presence with quality and unique fashion styles and tips. So, if…

June 20, 2017 Puneet Kapani

Setting up an eCommerce store is the popular way today to make money online. For development, one needs to reach new customers & communicate effectively and regularly with the existing ones. If you have a physical storefront, you’ve probably realized these two requirements for growth are not easily achieved. Have a perfect desire to succeed and grow your business then going online is the right choice for you. Scroll down to know the reasons as to how an e-commerce store is important for your existing business’s success. Expected growth in the E-commerce world Statistics of e-Marketer are showing rapid worldwide e-commerce growth…

June 7, 2017 Puneet Kapani

Everyone wants traffic on their website, whether you have been using it before or not but yes, you need to blog. Many eCommerce businesses don’t bother about starting a blog and those who have it, doesn’t really care to update it. The latter is exactly the reason your eCommerce business needs a blog. When you start an e-commerce business, you just think of selling your products without worrying about things like writing blog posts and attracting followers. It’s in fact effective to throw up a blog because everyone’s doing it. Hence, it is very important to update it frequently with good…