December 7, 2018 Neetu Joshi

What is social media?  A platform such as a website or application that enables you to create, share and generate conversations is known as social media. The best examples are Facebook, Twitter, and Instagram. All these are different social media platforms that allow you to produce, share content and connect with new people. 5 simple ways to promote your brand on social media Social media permits brands to directly connect with the target audience. It’s quite inexpensive and gives an instant reach to a good number of active users. Below are some ways that will assist you in promoting your…

November 29, 2018 Neetu Joshi

What is viral marketing? Viral marketing is a type of brand strategy that uses social media networks such as Facebook, Twitter and Instagram to promote a product or service. A campaign is circulated on social handles by the brand itself to spread information about a product in a creative way among consumers. Later, the audience shares the post with other people on their social networks, further it gets spread the same way. Is viral marketing effective? Viral marketing is an amazing tactic to instantly generate curiosity and traffic. If the campaign turns out to be successful then it actually creates…

November 29, 2018 Neetu Joshi

What is a hashtag?                  A word that starts with a hash sign (#) and relevantly used on social media sites such as Facebook, Twitter, and Instagram to promote any cause or message of a brand is referred as a hashtag. It automatically creates a link that leads to a page that shares the details of the same hashtags used by other brands and individuals. The game of using hashtags started by Twitter as a way of making it easier for users to easily find, follow and contribute to a conversation. Why are…

October 30, 2018 Neetu Joshi

What is email marketing? Email marketing is regarded as the promotion of products or services through the medium of electronic mail. The main objective of email marketing is to reach potential customers. It lets businesses keep their customers informed by sending promotional messages. It is one of the most powerful mediums to convey your word and reach the target group. Hence, it’s worth to take out some time to strategies the email marketing campaign. How to execute a successful email marketing campaign? Here are some useful tips to execute a successful email marketing campaign. Know your goals Before heading off,…

October 30, 2018 Neetu Joshi

What is an online business? The process of buying or selling of products via the internet is referred to as an online business. It consists of commercial transactions, the exchange of products and services between businesses, groups, and individuals. Steps to create an online business: Select business type Choose the type of business you want to do online. It can be of textile, clothes, footwear, handbags, homemade food, handmade jewelry etc. Decide the business first then move on to the next step. Calculate the budget Now, that you are clear with your business idea, do some research and analyze the…

October 29, 2018 Shweta Batra

So your store is in the middle of the market, Perfect Location! Your store has the best variety of products, Perfect Collection! But still the business is not growing, well, that’s not so Perfect! Then make it perfect by opening an online store of your business on your own! Thinking as to how an online store will help in the growth of your business? Don’t worry; here is the answer to all your confusions! What’s up with the online store? An online store is basically digitizing your offline store by making your products available over the internet for the customers…

October 24, 2018 Neetu Joshi

What is an online business? The buying or selling of products through the internet medium is called online business. It also includes commercial transactions, the exchange of products and services between businesses, groups, and individuals. 9 things you need to keep in place before launching an online business Launching a business is not easy, here are a few things which you need to keep in mind before pushing your product online. Test your website/e-store Before doing any sponsored post, you need to test your website. Buy products yourself to check if the whole ‘add to cart’ ‘buy now’ and payment…

October 13, 2018 Neetu Joshi

What is social media and how can it be used? Social media networking is a way that allows to create and share content such as conversations, views, and pictures via websites, and mobile applications. There are certain ways social media can be used. Today, channels like Facebook, Instagram, and Twitter are used as a marketing tool to promote the brand, increase brand visibility, build a relationship and communicate with potential customers. What are social media conversations and the importance of chats? Social media conversations involve two or more people talking and communicating. It’s a crucial part of any brand, the…

October 11, 2018 Neetu Joshi

What is user-generated content?   User-generated content has nowadays become a very used term, it refers to any sort of content in the form of videos, blogs, reviews, posts, pictures created or drafted by the end-users on an online platform. In short, UGC is a way by which consumers share their opinion about a brand, product or service which also helps the brand to get promotion indirectly. How user-generated content helps the brand? The benefits of user-generated content (UGC) are endless. It saves time, money, increases consumer engagement and brand loyalty. It extends the reach of your business, making the…

September 25, 2018 Neetu Joshi

What is a marketing strategy? Marketing strategy is a futuristic approach that involves ideation and execution of a plan in order to promote and sell the products or services. It can be a long-term or short-term plan which totally depends upon the nature of the business. There are many factors that are taken into consideration while planning a marketing strategy including the analysis of the competitors, evaluation, and selection of market. In short, a market plan addresses the following three questions – Where are we now? What is our goal? How are we going to achieve that? In an attempt…