February 9, 2018 Puneet Kapani

Online reputation management or ORM means taking control of the online conversation. Its techniques and strategies ensure that people find the right materials when they look for you on the Internet. If done well, online reputation management creates stability, prevent deceptive trends, and allows you to put your best foot forward. Online Reputation Management deals with everything about your company’s brand in the online community. The set includes the entire internet space like search engines, forums, blogs, news sites, social networking sites, etc. Let’s take up a handful of ways to keep a good online reputation: Create presence on relevant…

January 12, 2018 shubhangi

User engagement is important for visibility of your business in the search engines. It helps increasing your brand awareness and the SEO rankings. Despite your business running ads or target advertising, the competition never lacks on web. Regardless of how you look like at it, you have secured a savage fight for the consideration of site guests. Furthermore, in that lies the test. Most start up business owners trust that an all-around planned site is just a masterful approach to flaunt a brand’s picture, yet these individuals don’t understand the considerable impact it has on expanding SEO and engagement. SEO is a…

January 9, 2018 Puneet Kapani

You must be familiar with the term guest blogging, when a writer develops content for a blog that is not their own. It’s an opportunity to take your expertise and share it with others, as well as an opportunity to increase traffic to both parties’ blogs Guest blogging is also a great way to establish yourself as an authority figure within your market and build relationships with other bloggers and experts within your field. Since guest blogging should be a two-way street, when hopping on the bandwagon, you should also consider featuring posts developed by guest bloggers. Featuring guest posts will also expose…

November 28, 2017 Puneet Kapani

Looking for some basic description on how does Google Adwords work? First of all, know what is Google Adwords? It is Google’s in-house digital advertising service which basically allows you to pay and get your website into search results of the search engine. This is much more interesting because you don’t have to wait for the website to rank up organically, but it will itself display your results up the order without any delay. Best of all it isn’t that expensive or complex that you would need some expert to work on that. However, there is also the option to…

October 23, 2017 Avantika Shukla

Internet is spreading its wings promptly and speedily across the world.  It has become the main mode of carrying information and has surpassed its competition in more than one way. There are few ways to promote online, the first one being the SMM ie. Social media marketing. The next one can be hiring a SEO marketer to make sure your website tops the searches. Then old yet very effective way is Email Marketing for e-commerce promotions. We seem to forget this very old method of communicating and promoting. Emails allow you to have a direct contact with the potential customers….

September 25, 2017 Puneet Kapani

Statistic says- “44% of online shoppers beginning their search with a search engine”. Regardless of your products and target market is, there is a huge competition on the web. Online presence is growing day by day. Improving organic traffic can be demanding at times, but if you apply the correct SEO strategies, the hard work will eventually pay off. Search engine traffic is useful because it’s relevant and targeted.  No matter how you look at it, you’re locked in a fierce battle for the attention of website visitors. Most startup entrepreneurs believe that a well-designed website is only an artistic way to…

August 17, 2017 Puneet Kapani

Advertising campaign may be defined as the systematic and organized release of a series of ads with the same theme but not necessarily same advertising content over one or more than one advertising media for a certain period of time to influence the prospects to either buy a certain product or service or to feel well disposed towards a brand or an organization. They help in selling the advertiser’s products or services. An agency can also handle overall marketing ad branding strategies and sell promotions for its clients. Hence, it is very important to know the need for carrying out an…

July 14, 2017 Puneet Kapani

Customers today are always on the move and prefers using mobile application for everything they need and this is the reason why mobile apps are so much important in today’s market. Mobile apps allow customers to keep all the information they need on their fingertips. No matter what your business is, mobile applications helps retaining customers and increasing brand’s loyalty as customers can make purchase anytime, anywhere. Some benefits of mobile apps for businesses. These are just few to start with: builds loyalty increases your brand’s visibility increases exposure and helps connecting  you with on-the-go consumers. easy access to your…

July 11, 2017 Puneet Kapani

Gathering reviews is the worthwhile investment of time. A good business depends totally on the response of its client. It’s about any customer who can write anything for or against your business and the whole world can read it.  A negative feedback can cause a failure to your business and make it crippled. Read these stats to know how people get influenced for their purchase with reviews. 90% of consumers read reviews before visiting a business Reviews can boost your results by using fresh user-generated content 72% of consumers will take action only after reading a positive review So, now…