March 15, 2018 Puneet Kapani

Content marketing is a powerful way to grow an ecommerce business. It can help you build brand awareness, generate leads, and drive conversions. However, many ecommerce websites still underestimate the importance of this channel. How can a retailer cut-through if they’re not a ‘high street brand’? And while each of them is unique in their own way, they all have something in common too. They aim to deliver what their visitors expect to find, from products to great user experience and useful content. Content is the backbone of today’s marketing strategies. Content Marketing Institute reported that 76 percent of B2C organizations use content marketing, but…

March 1, 2018 Puneet Kapani

New customers are an important source of revenue for growing companies. But retaining and selling to existing customers can also be a significant source of growth. Then when you need to increase sales, you want a list of people who appreciate your brand and company. Social media can help you find these prospects quickly, but email allows you to create and keep a long-standing relationship with them.  The reason for this is social media is a deeply personal platform that delivers deep insights into customers’ behaviors and preferences. Here are a number of ways to integrate social media and email marketing…

February 27, 2018 Puneet Kapani

Want to use Snapchat to market your business? You can now add this unique tool to your social media marketing mix. Snapchat was initially discovered as a playful application for the mobile obsessed teens and adults for clicking selfies and pictures of every possible thing in this whole damn world and tell their stories to the But snapchat came up with a striking feature of disappearing messages with the candid feel of communication. Initially, brands avoided it, understandably confused about how to interact on the social media platform and why they should invest in creating content that was only going…

February 9, 2018 Puneet Kapani

Online reputation management or ORM means taking control of the online conversation. Its techniques and strategies ensure that people find the right materials when they look for you on the Internet. If done well, online reputation management creates stability, prevent deceptive trends, and allows you to put your best foot forward. Online Reputation Management deals with everything about your company’s brand in the online community. The set includes the entire internet space like search engines, forums, blogs, news sites, social networking sites, etc. Let’s take up a handful of ways to keep a good online reputation: Create presence on relevant…

January 12, 2018 shubhangi

User engagement is important for visibility of your business in the search engines. It helps increasing your brand awareness and the SEO rankings. Despite your business running ads or target advertising, the competition never lacks on web. Regardless of how you look like at it, you have secured a savage fight for the consideration of site guests. Furthermore, in that lies the test. Most start up business owners trust that an all-around planned site is just a masterful approach to flaunt a brand’s picture, yet these individuals don’t understand the considerable impact it has on expanding SEO and engagement. SEO is a…

January 9, 2018 Puneet Kapani

You must be familiar with the term guest blogging, when a writer develops content for a blog that is not their own. It’s an opportunity to take your expertise and share it with others, as well as an opportunity to increase traffic to both parties’ blogs Guest blogging is also a great way to establish yourself as an authority figure within your market and build relationships with other bloggers and experts within your field. Since guest blogging should be a two-way street, when hopping on the bandwagon, you should also consider featuring posts developed by guest bloggers. Featuring guest posts will also expose…

November 28, 2017 Puneet Kapani

Looking for some basic description on how does Google Adwords work? First of all, know what is Google Adwords? It is Google’s in-house digital advertising service which basically allows you to pay and get your website into search results of the search engine. This is much more interesting because you don’t have to wait for the website to rank up organically, but it will itself display your results up the order without any delay. Best of all it isn’t that expensive or complex that you would need some expert to work on that. However, there is also the option to…

October 23, 2017 Admin

Internet is spreading its wings promptly and speedily across the world.  It has become the main mode of carrying information and has surpassed its competition in more than one way. There are few ways to promote online, the first one being the SMM ie. Social media marketing. The next one can be hiring a SEO marketer to make sure your website tops the searches. Then old yet very effective way is Email Marketing for e-commerce promotions. We seem to forget this very old method of communicating and promoting. Emails allow you to have a direct contact with the potential customers….

September 25, 2017 Puneet Kapani

Statistic says- “44% of online shoppers beginning their search with a search engine”. Regardless of your products and target market is, there is a huge competition on the web. Online presence is growing day by day. Improving organic traffic can be demanding at times, but if you apply the correct SEO strategies, the hard work will eventually pay off. Search engine traffic is useful because it’s relevant and targeted.  No matter how you look at it, you’re locked in a fierce battle for the attention of website visitors. Most startup entrepreneurs believe that a well-designed website is only an artistic way to…