September 25, 2018 Neetu Joshi

What is a marketing strategy? Marketing strategy is a futuristic approach that involves ideation and execution of a plan in order to promote and sell the products or services. It can be a long-term or short-term plan which totally depends upon the nature of the business. There are many factors that are taken into consideration while planning a marketing strategy including the analysis of the competitors, evaluation, and selection of market. In short, a market plan addresses the following three questions – Where are we now? What is our goal? How are we going to achieve that? In an attempt…

September 6, 2018 Neetu Joshi

To grow the business, you find ways to promote it, the most influential way is to go for influencer marketing or tie-up with fashion/lifestyle bloggers. What is influencer marketing? Influencer marketing is something which focuses on using celebrities, bloggers and leaders to promote your brand’s message to the bigger market. Rather than promoting the product or service directly to the consumers, you instead influence them indirectly to buy the product. Influencer marketing is incomplete without two other forms of marketing that are content and social media marketing. Nowadays, almost every influencer campaign involves the use of social media, whereby bloggers…

August 30, 2018 Neetu Joshi

What is a website theme? A theme commands the look and style of a website. It consists of things like font types and sizes, colour scheme and other style elements that affect the look and feel of a site. Briefly, a theme of the website reflects the identity of your brand and helps to develop the customer experience. 5 things to keep in mind when choosing a website theme Choosing a website theme can be a prolonged task to do as there are thousands of free and paid options available to select from. Here are a few tips which you…

August 23, 2018 Neetu Joshi

What is Facebook Advertising? Facebook Advertising comprises of Ads that usually appear in News Feed and right column of Facebook on desktop and News Feed on mobile. These ads are paid and written in the voice of the businesses that are willing to promote their trade online. Facebook Ads help reaches the target audience on the basis of desired geographical and gender priorities in which you can choose gender, age group, cities and countries you want to cater. According to the researches, a usual return on investment (ROI) from Facebook Ads in e-commerce is said to be 152%. Hence, social…

March 15, 2018 Puneet Kapani

Content marketing is a powerful way to grow an ecommerce business. It can help you build brand awareness, generate leads, and drive conversions. However, many ecommerce websites still underestimate the importance of this channel. How can a retailer cut-through if they’re not a ‘high street brand’? And while each of them is unique in their own way, they all have something in common too. They aim to deliver what their visitors expect to find, from products to great user experience and useful content. Content is the backbone of today’s marketing strategies. Content Marketing Institute reported that 76 percent of B2C organizations use content marketing, but…

March 1, 2018 Puneet Kapani

New customers are an important source of revenue for growing companies. But retaining and selling to existing customers can also be a significant source of growth. Then when you need to increase sales, you want a list of people who appreciate your brand and company. Social media can help you find these prospects quickly, but email allows you to create and keep a long-standing relationship with them.  The reason for this is social media is a deeply personal platform that delivers deep insights into customers’ behaviors and preferences. Here are a number of ways to integrate social media and email marketing…

February 27, 2018 Puneet Kapani

Want to use Snapchat to market your business? You can now add this unique tool to your social media marketing mix. Snapchat was initially discovered as a playful application for the mobile obsessed teens and adults for clicking selfies and pictures of every possible thing in this whole damn world and tell their stories to the But snapchat came up with a striking feature of disappearing messages with the candid feel of communication. Initially, brands avoided it, understandably confused about how to interact on the social media platform and why they should invest in creating content that was only going…

February 9, 2018 Puneet Kapani

Online reputation management or ORM means taking control of the online conversation. Its techniques and strategies ensure that people find the right materials when they look for you on the Internet. If done well, online reputation management creates stability, prevent deceptive trends, and allows you to put your best foot forward. Online Reputation Management deals with everything about your company’s brand in the online community. The set includes the entire internet space like search engines, forums, blogs, news sites, social networking sites, etc. Let’s take up a handful of ways to keep a good online reputation: Create presence on relevant…

January 12, 2018 shubhangi

User engagement is important for visibility of your business in the search engines. It helps increasing your brand awareness and the SEO rankings. Despite your business running ads or target advertising, the competition never lacks on web. Regardless of how you look like at it, you have secured a savage fight for the consideration of site guests. Furthermore, in that lies the test. Most start up business owners trust that an all-around planned site is just a masterful approach to flaunt a brand’s picture, yet these individuals don’t understand the considerable impact it has on expanding SEO and engagement. SEO is a…