October 18, 2017 Puneet Kapani

The festive frenzy season has arrived! This year seems to have crept up so fast, that the retailers are busy preparing themselves for the last-minute shoppers. I know there is a lot more strategies and forethoughts involved ‘behind -the- scenes’. Festive season being the most profitable time of the year for eCommerce businesses, you got to keep your business ready to earn those extra revenue in this quarter of the year alone. This planning could have been done months ago, but remember, last-minute purchasers are still at-large, there’s time yet. Here are a handful of tips and tricks to drive traffic to your…

October 18, 2017 Puneet Kapani

After making a website and amalgamating all the site essentials, it’s time to look forward for a suitable way to write the product description. Now many questions might come in the mind of the merchant. What should they say? How long should the description be? What format is best? How do I make them rank high on search engines? A well-written product description has the power to move your customers through your sales funnel. It’s no wonder they are worried. It should contain the relevant information to drive the shopper make a purchase decision. As the shopper browses, they instinctively…

October 11, 2017 Avantika Shukla

You can convert your one time buyers into lifelong customers by implementing simple average order value to the purchase. Average Order Value is a criterion in e-commerce that is used for the measurement of the average sum spent each time a customer places an order on the app or the site. The AOV can reveal a lot about the business over a particular period of time. The ultimate goal of an E-commerce store owner is to get a maximum number of buyers. The growth of the business can depend on the increase of the average growth rate. There are hacks…

October 4, 2017 Puneet Kapani

“A brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.” Brands are inextricably linked to uniformity or homogeneity. As long as something remains single or unique, there would be no need of branding. Uniformity is the mother of branding. For branding in its simplest form is a differentiator. It is a value-adding process indeed. Your brand positioning strategy needs to balance your aspirations for the brand, your ideal customer experience, and your targeted…

September 25, 2017 Puneet Kapani

Statistic says- “44% of online shoppers beginning their search with a search engine”. Regardless of your products and target market is, there is a huge competition on the web. Online presence is growing day by day. Improving organic traffic can be demanding at times, but if you apply the correct SEO strategies, the hard work will eventually pay off. Search engine traffic is useful because it’s relevant and targeted.  No matter how you look at it, you’re locked in a fierce battle for the attention of website visitors. Most startup entrepreneurs believe that a well-designed website is only an artistic way to…

September 13, 2017 shubhangi

No two customers are alike. The primary motivation of each business is customer loyalty. It is essential for each business to see how to surpass client’s expectations and have those “Happy Customers”, something that every business needs. Meeting client expectations helps in building client reliability. There are distinctive approaches to surpass client expectations that will in the long run enable your business to develop. The path to an effective business is not simply to meet client desires but rather to surpass them. You should set up practical objectives so as to meet client expectations. Here are 7 tips for exceeding customer…

August 31, 2017 shubhangi

Starting and keeping up a beneficial painting business is essentially more than knowing to toss a few sorts on the divider. Being a viable painter and knowing how to sell paintings online incorporates affiliation, data, flexibility, solemnity, relationship building capacities, and various distinctive qualities. The greater you require your online painting business to be, the better you ought to be as a business visionary, as the responsibility will be more important. It is not wrong to think your common-sense limits to sell art online, yet rather in the event that you are another business visionary, it is best to start close…

August 31, 2017 Puneet Kapani

Time is precious, particularly when it comes to running a small business. Yet there are never more than 24 hours in a day. Some entrepreneurs respond to this fact of life with focus and purpose. Others freak out. It’s something all managers want to do, yet, as every business owner knows, it’s easier said than done: bringing out the best in your people. Are you in the latter group? You don’t have to be. With the right approach, you can work efficiently, productively, and relatively stress-free. Here are seven tips for effectively managing your business: SHARE EVERY NECESSARY INFORMATION 2. APPRECIATE…

August 31, 2017 shubhangi

As a business owner, you always want to hear the words- ‘more customers’. Having more traffic to your site results in getting more customers and more sales. Possibly you’ve quite recently wasted time and efforts into meticulously setting up your store, just to open up shop and ponder where your deals are. Possibly you’ve seen enduring development in the course of recent months, Or, on the other hand perhaps you’ve fabricated a million-dollar business and now you’re setting your sights on your next huge objective. Regardless of whether you’re endeavoring to pull in your first client or your 10,000th client,…

August 30, 2017 Puneet Kapani

Accelerate your business with the right technology E-commerce has now become one of the most important tools of digital marketing to grow your business. The world is moving more into the digital realm each and every day. According, to marketing research firm Coleman Parkes, 21-40% of a business’s contributions are a direct result of eCommerce and that number is expected to grow rapidly over the coming years. For small traditional brick- and- mortar businesses who are very good at producing the products they sell but are not equally proficient at handling their online presence profitably and selling their products in the…