September 25, 2018 Neetu Joshi

What is a marketing strategy? Marketing strategy is a futuristic approach that involves ideation and execution of a plan in order to promote and sell the products or services. It can be a long-term or short-term plan which totally depends upon the nature of the business. There are many factors that are taken into consideration while planning a marketing strategy including the analysis of the competitors, evaluation, and selection of market. In short, a market plan addresses the following three questions – Where are we now? What is our goal? How are we going to achieve that? In an attempt…

August 30, 2018 Neetu Joshi

What is a website theme? A theme commands the look and style of a website. It consists of things like font types and sizes, colour scheme and other style elements that affect the look and feel of a site. Briefly, a theme of the website reflects the identity of your brand and helps to develop the customer experience. 5 things to keep in mind when choosing a website theme Choosing a website theme can be a prolonged task to do as there are thousands of free and paid options available to select from. Here are a few tips which you…

August 2, 2018 Admin

Importance of visuals in selling products We live in a visual world and attractive photographs play a very vital role in any online business. The quality of the product pictures is a key driver of product engagement, conversion, and retention. When buyers land on your business page, the first thing which gravitates their attention is the image and, if they like what they see, they will continue to browse and end up making a purchase. Having the the right visual elements is one of the most essential elements in building a successful eCommerce website. That is why placing good product…

June 15, 2018 Admin

Your Business is Your Business! Why let anyone else to boss you around at your store, or ask you to move from the market space for invalid reasons? Rather, make the most of digitization and move to online business! Target customers across all age groups and interests through the most used social media platforms like Facebook & Instagram. The secrets of your business lie in your own hands!   24*7/365 Days Doesn’t matter whether it’s time for you to sleep. Someone else, in some other part of the world might be just getting on a shopping-spree! Your store remains open…

May 18, 2018 Puneet Kapani

A meta description is your website’s last sales pitch to a searcher. It is the most important feature to improving click-through rates from an organic search. Meta descriptions are a major tool that searchers use to decide which search results will be the most helpful, relevant, and authoritative. They are also super important for search engine optimization–but not in the way that you may think. It is important to point out that meta description content is not factored into search results. So it’s not necessary to put keywords into your meta description. Regardless of what content management system you use,…

April 3, 2018 Puneet Kapani

To start a brick-and-mortar store, a huge investment is required, which consists of the costs of taking up a physical shop for the storefront, monthly rent, security deposits, operating costs, IT costs, utilities, inventories, marketing costs, and cost of hiring employees, among other expenses. However, it isn’t necessary to spend gazillions dollars. But in the case of starting an online retail store, not much financial investment is essentially required and it it possible to start it even with a teeny-weeny budget. Here are a few things you should consider if you are planning to start an online store with a…

March 27, 2018 shubhangi

There are times when we think that our product description has no room to get optimized for any kind of conversion. But with the new year hitting the world of e-commerce every entrepreneur wants to improve their product description.The question here stands now that how can you improve your product description? Even if you have a strong sale coming in for your business. You should always keep the doors open to optimize your product description. If your product description is not letting you get enough conversion. Here are the best 4 ways that can help you improve e-commerce product description…

March 20, 2018 shubhangi

  While shopping online many customers face the issue of being disconnected from somebody who can clear their doubts in the real time with accuracy. In order to make e-commerce sales much easier many businesses have added live chat support.  Live chats have the ability to resolve the issue by providing convenient answers to the customers. Live chats can enhance your business and become the most proficient method to boost its viability. Here are 4 reasons as to how live chats can bring customer loyalty and drive sales for eCommerce: 1.Live Chat is Convenient for Customers Live chat gives clients prompt…

March 15, 2018 Puneet Kapani

Content marketing is a powerful way to grow an ecommerce business. It can help you build brand awareness, generate leads, and drive conversions. However, many ecommerce websites still underestimate the importance of this channel. How can a retailer cut-through if they’re not a ‘high street brand’? And while each of them is unique in their own way, they all have something in common too. They aim to deliver what their visitors expect to find, from products to great user experience and useful content. Content is the backbone of today’s marketing strategies. Content Marketing Institute reported that 76 percent of B2C organizations use content marketing, but…

March 9, 2018 Puneet Kapani

Every business owner today understands the importance of having a strong online presence. Fortunately, there are dozens of ways you can make more sales online, many of which you can implement right away. Some of these tips focus on specific strategies you can implement, whereas others are more generalized. Creating a good website costs money, but obviously, it is not enough. Making your business available to your potential customers is the first and foremost task for your marketing team. You might not have the same budget as your competitor does but then there is no replacement for good marketing. Have a…