May 18, 2018 Puneet Kapani

A meta description is your website’s last sales pitch to a searcher. It is the most important feature to improving click-through rates from an organic search. Meta descriptions are a major tool that searchers use to decide which search results will be the most helpful, relevant, and authoritative. They are also super important for search engine optimization–but not in the way that you may think. It is important to point out that meta description content is not factored into search results. So it’s not necessary to put keywords into your meta description. Regardless of what content management system you use,…

May 4, 2018 Puneet Kapani

B2B leads are the lifeblood of your business. But generating more quality B2B leads in a world of self-educating buyers needs a system. You need a process for building trust online as well as getting found in the first place! Get Visitors to Your Site Getting found is half the battle. You can’t generate a lead if they can’t find you, so you should first focus on the activities that are going to get people to your site. Here are 7 ways you can get more B2B leads from your website. 1. SEO Making sure your website is optimised for the keywords…

February 20, 2018 Puneet Kapani

E-Commerce is a booming industry in India. According to a study, conducted by Google India, there were 35 million online shoppers in India in 2014 Q1 and is expected to cross 100 million mark by end of year 2016. Broadband internet and explosive growth of mobile phones are fueling this growth further. Selling online is an ongoing process with good return on investments and profits. Choosing the right products to sell will impact every other business decision you make. Forget a pretty theme. Forget a catchy company name. Forget which shipping options you offer. We are here to give you a handful…

November 21, 2017 Admin

Good product description plays an important role when it comes to effective online selling. You have a great website and really wonderful products but if your site does not have good product descriptions, then it is not of much use. A shopper usually makes a decision based on the product description. Writing product descriptions that are good is not too hard. You just need to be a little more careful while doing so. The product descriptions should be drafted in a way that it attracts the customer to buy these products. By inserting creativity into the product description, your store becomes more…

September 28, 2017 Admin

A large number of experts and marketing pros have been using Twitter to market their brands, service, and products no matter what size and scope of business they own. Communicating with your demographic with just 140 characters can be useful for your business. Twitter is one of the most popular social networking sites. The purpose of twitter is to deliver your message in limited characters so that it is short yet crisp. The platform can be beneficial for your business as it has numerous active users with whom you can connect directly. You can create a good profile as it…

August 31, 2017 Puneet Kapani

Workplace stress is a serious subject. Sometimes on-the-job stress hits like a ton of bricks. But no matter how it arrives, you’ve probably felt it. Apparently, the experience of stress at work is because of the pressures and one’s helplessness to work under that pressure and get things in control. Everyone has experienced at least one knocked out day at work before, but the difference between those who crack under pressure versus those who coast to victory is how they react to it. Angry clients, phones ringing, leading to stress hives. More importantly, all this worrying at work can have serious consequences for…

August 27, 2017 shubhangi

Nowadays, it appears as though everybody is blogging: From wellness enthusiasts and voyagers to corporate brands and administrators, individuals speaking to almost every side interest and industry have something to state on the web. Running your own particular blog gives you the flexibility to communicate, bolster your interests and relate to other people who share your interests. Organizations of different industries begin blogging as an approach to develop a long-haul crowd. In reality, there are better and speedier approaches to profit with your blog that doesn’t require a huge volume of site hits each day. Whether you’re blogging as a…

August 17, 2017 Admin

Businesses are moving towards the digital landscape and are taking their business online to upgrade their brand’s presence. While eCommerce is moving upward, so is the number of competitors all set to snatch your place and customers. Though it may sound a tough deal to crack but there’s a way to hold your own against the competition in the market: Offer superior customer service. From creating help desks to live chat service, here are some ways to help deliver good eCommerce customer service. Offer Live Chat There are several benefits of offering live chat support on your site, not only…

July 10, 2017 shubhangi

Marketers focuses on the challenge of capturing the attention of consumers and driving them to the website. But what about the ones who are already there, connected with you and buying. All you need now is the increased amount of (AOV) average order value with money that can bring some positive financial impact on your business. It’s now the purpose of your eCommerce site to maximize exposure to the right products at the right time to maximize the consumer’s buying potential. Order average value is one of the important factors for any eCommerce store. A successful business runs on your ability to…