December 7, 2018 Neetu Joshi

What is a homepage? It is generally the main page of a website where you first land. It has a sum-up of the brand and its offerings. 8 elements every homepage should have You never get second chance to make an impression. The Homepage of a website is the face of your brand which should speak about how old the company is, where is it based out of, etc. This means, you will need to incorporate elements that attract more traffic. To improve the performance of the homepage, check out the following elements every homepage must have. 1. A clean…

November 29, 2018 Neetu Joshi

What is viral marketing? Viral marketing is a type of brand strategy that uses social media networks such as Facebook, Twitter and Instagram to promote a product or service. A campaign is circulated on social handles by the brand itself to spread information about a product in a creative way among consumers. Later, the audience shares the post with other people on their social networks, further it gets spread the same way. Is viral marketing effective? Viral marketing is an amazing tactic to instantly generate curiosity and traffic. If the campaign turns out to be successful then it actually creates…

November 6, 2018 Shweta Batra

Having a professional website for your business is the most important thing these days. After all, a business website helps you reach the maximum audience. If you have decided to build one for your business too then you have made the right decision. But you cannot expect good returns by just creating a website, for that more efforts are required. So what is the secret behind building a website that can earn great profits? Well, the most amazing secrets are revealed below. Scroll down to know more!     SAY YES TO MOBILE PLATFORM! Image courtesy: www.pixabay.com While building an e-commerce…

October 10, 2018 Shweta Batra

Jewelry is not just a piece of decoration that enhances your look, it is more than that. Jewelry in itself is an asset that people have been buying since ages. People not only wear it but use them as a financial security in crisis as well. The crux is that people will never stop buying jewelry as it has become an important part of their lives be it for adding glamour to their look or buying it just as an investment. So, if you are dealing in jewelry, then that is probably the best thing that one could do in…

August 29, 2018 Neetu Joshi

In this emerging world of technology, there are so many options available for every software and device, same goes for the mobile photo editing apps. Thousands of photo editors invest lakhs of rupees to seek your attention with a promise to offer the best tools to edit and beautify your pictures. Read on to discover the 5 best photo editing apps that will totally transform your social media creatives and take them to the next level. 5 photo editing apps and their benefits  1. Snapseed Launched over 8 years ago, Snapseed is an app by Google that has gone through…

April 12, 2018 Puneet Kapani

A bakery business isn’t easy to sustain, especially when you feel like you’re already doing everything that is required of you. When working professionally as a baker, making the batter can seem like the easiest part of the process. It’s the business side of things that bakers often find difficult. Being able to market your services to attract customers is an absolutely key part of any business. The process is no different from professional and home baking, so here are a few key ways in which to reach out to the vast number of potential clients. There are many bakers,…

March 27, 2018 shubhangi

There are times when we think that our product description has no room to get optimized for any kind of conversion. But with the new year hitting the world of e-commerce every entrepreneur wants to improve their product description.The question here stands now that how can you improve your product description? Even if you have a strong sale coming in for your business. You should always keep the doors open to optimize your product description. If your product description is not letting you get enough conversion. Here are the best 4 ways that can help you improve e-commerce product description…

March 22, 2018 shubhangi

Do you feel disheartened not having enough followers on your Instagram page?       Don’t Worry!       You are not the only one suffering hard to get likes and reach on your page- it’s actually Everyone! Instagram coming out of its infancy has truly embraced e-commerce and online marketing, becoming a go-to place to build a brand’s reputation like Facebook and Twitter. Being a content-centric platform, it builds a strong balance of existing customer engagement and attracting new prospective customers. ‘Digital Branding Catalogue”- Instagram, adds value to your business as it can be used as a platform…

March 15, 2018 Puneet Kapani

Content marketing is a powerful way to grow an ecommerce business. It can help you build brand awareness, generate leads, and drive conversions. However, many ecommerce websites still underestimate the importance of this channel. How can a retailer cut-through if they’re not a ‘high street brand’? And while each of them is unique in their own way, they all have something in common too. They aim to deliver what their visitors expect to find, from products to great user experience and useful content. Content is the backbone of today’s marketing strategies. Content Marketing Institute reported that 76 percent of B2C organizations use content marketing, but…

February 28, 2018 shubhangi

We all have been surrounded by the idea of competition, be it in our personal or professional life. Everybody is on the verge of competing for better education jobs, and a secured life. It is truly said that you limit your thinking when you get engaged in competing with other people and businesses for jobs, money or acknowledgment. Conventional business thinkers and entrepreneurs believe that the supply is limited but that’s not the reality you can always innovate and create new ideas from the existing ones. In the urge of competing you get stuck in a zero-sum existence. In such a…