April 26, 2017 Harshpreet Bhasin

The recent statement by the CEO of Snapchat, Evan Speigel stating “the app is not for poor countries like India and Spain, it is for the rich people, led a major outrage among the masses in the country.  While Snapchat dismissed the allegations, Indians used social media to express their anger. Hashtag #Boycottsnapchat became the top trending topic on twitter. The rating for the app got flooded with a series of low ratings and negative reviews. Have a look at the quick insight and a deep case study for the Snapchat India Outrage. What he said? As per an ex Snapchat…

November 9, 2016 Admin

Forget Handling Cash Flows, Go Online After the government’s announcement of banning Rs 1,000 and Rs 500 bank notes from midnight of 8th November, for war on black money took the nation by surprise. There were chaos and a range of emotions that followed among the citizens, while some were in disbelief, some anxious people rushed to get Rs 100 denominations to get rid of their Rs 500 and Rs 1,000 notes. A lot has been spoken about the citizens and how they see this surgical strike against black money. If we talk about the businessmen who sell their product…

August 23, 2016 Admin

We cannot imagine our life without internet today. On August 23, 1991, 25 years ago today, the World Wide Web was open to everyone by British scientist Tim Berners-Lee. By definition, ‘Internaut’ is a portmanteau of the words ‘Internet’ and ‘astronaut’ and refers to a designer, operator, or technically capable user of the Internet. Have a look at some surprising facts about Internet The inventor of the modern world wide web, Tim Berners-Lee, was knighted by Queen Elizabeth. Berners-Lee uploaded the first image to the internet. It is of a joke band of women from the nuclear research lab CERN….

August 4, 2016 Admin 2Comment

#OneNationOneTax Since the minute GST (Goods & service tax) bill got passed in the Rajya Sabha, there has been hype about it among everyone but do you really know everything about GST and how is it going to benefit the local Indian consumer and the Manufacturer. Well, Read this… The concept of Goods and Services tax (GST) as a single tax on supply of commodities is active in most countries and here we are, about to join them. Current taxation policy in India Under the scheme of indirect taxation in India, various duties and taxes are imposed and collected either…

May 19, 2016 Admin 2Comment

You created a wonderful website,uploaded the products and it’s live. Great job! When it comes to promoting the same, I have heard people saying that “I have no time,” “I don’t know what to do,” “It costs money,” “I don’t need to market,” etc. etc. So if you have thought the same then this blog will help you knowing bunch of ways to market your business in no cost and less time. Here are some simple ways where you can promote your website, and still be left with a ton of time to spare so you can focus on other…

March 28, 2016 Admin

Get noticed in the digital world without having to spend thousands of rupees on advertising or PR or buying Facebook or Twitter followers? Whether you own a small business or marketing expert you can get noticed online without having spent a lot of money. Establish profiles on the major social media sites (Facebook, Twitter, Google+, Pinterest, Instagram). Take out some time to figure out which social media site or sites your target customers frequent. Then set up pages or profiles on those sites — and post content regularly, at least once a week. You can centrally manage your social media…

May 30, 2015 Admin

Having a blog for your online business isn’t a compulsion but a must have. It has some great advantages which can help you push your business forward and keep it ahead of your competitors. Develop relationships with your customers, readers: Blogs are an easy way to connect and engage with your customers. Your posts provide value to your readers and in return they give you more topics to write on through their discussions and comments. Your future posts could be on what your readers are looking for—this could be a way to create rapport with your target audience, gain their…

October 30, 2014 Admin

What is GQ> Google Quotient Google quotient is your website’s ranking within the search engines for particular search phrases. There are many aspects that impact how well your website will be positioned for your targeted keyword. Google has its own ranking methods, with its stringent guidelines that figure out how to place sites for searches. We do not know these methods exactly as they are not launched overtly, but we have a prudent idea of what they generally are through extensive research. (more…)

October 28, 2014 Admin

Being online is the way to go. Increase in online shoppers in the past few months has led to an increase in online penetration of retail groups to 65% with around 53.4 million visitors per month and an annual growth of 15%. But, even if the rest of the 35% retail is not online, a higher percentage of them is using social media platforms as an online channel for their businesses. Why do people prefer social media platforms as a marketing channel, be it online or offline? There are several reasons, including increased exposure, increased traffic to website, increased brand awareness, etc. Being…