September 25, 2018 Neetu Joshi

What is a marketing strategy? Marketing strategy is a futuristic approach that involves ideation and execution of a plan in order to promote and sell the products or services. It can be a long-term or short-term plan which totally depends upon the nature of the business. There are many factors that are taken into consideration while planning a marketing strategy including the analysis of the competitors, evaluation, and selection of market. In short, a market plan addresses the following three questions – Where are we now? What is our goal? How are we going to achieve that? In an attempt…

September 6, 2018 Neetu Joshi

To grow the business, you find ways to promote it, the most influential way is to go for influencer marketing or tie-up with fashion/lifestyle bloggers. What is influencer marketing? Influencer marketing is something which focuses on using celebrities, bloggers and leaders to promote your brand’s message to the bigger market. Rather than promoting the product or service directly to the consumers, you instead influence them indirectly to buy the product. Influencer marketing is incomplete without two other forms of marketing that are content and social media marketing. Nowadays, almost every influencer campaign involves the use of social media, whereby bloggers…

August 2, 2018 Admin

Importance of visuals in selling products We live in a visual world and attractive photographs play a very vital role in any online business. The quality of the product pictures is a key driver of product engagement, conversion, and retention. When buyers land on your business page, the first thing which gravitates their attention is the image and, if they like what they see, they will continue to browse and end up making a purchase. Having the the right visual elements is one of the most essential elements in building a successful eCommerce website. That is why placing good product…

July 4, 2018 Puneet Kapani

  Instagram introduced a new feature as part of its Stories platform, polls, which allow both brands and individual users to add customizable polls to their Stories and collect feedback from their audiences.In this article, you’ll discover how to create a poll in Instagram Stories and how to monitor the results. The polling feature is only available in Instagram Stories so you’ll need to create a new story post to use this function. Create a Story Post To maximize the impact of the poll, your story post should have some context related to the topic of the poll. Take your photo or…

March 22, 2018 shubhangi

Do you feel disheartened not having enough followers on your Instagram page?       Don’t Worry!       You are not the only one suffering hard to get likes and reach on your page- it’s actually Everyone! Instagram coming out of its infancy has truly embraced e-commerce and online marketing, becoming a go-to place to build a brand’s reputation like Facebook and Twitter. Being a content-centric platform, it builds a strong balance of existing customer engagement and attracting new prospective customers. ‘Digital Branding Catalogue”- Instagram, adds value to your business as it can be used as a platform…

March 15, 2018 Puneet Kapani

Content marketing is a powerful way to grow an ecommerce business. It can help you build brand awareness, generate leads, and drive conversions. However, many ecommerce websites still underestimate the importance of this channel. How can a retailer cut-through if they’re not a ‘high street brand’? And while each of them is unique in their own way, they all have something in common too. They aim to deliver what their visitors expect to find, from products to great user experience and useful content. Content is the backbone of today’s marketing strategies. Content Marketing Institute reported that 76 percent of B2C organizations use content marketing, but…

March 1, 2018 Puneet Kapani

New customers are an important source of revenue for growing companies. But retaining and selling to existing customers can also be a significant source of growth. Then when you need to increase sales, you want a list of people who appreciate your brand and company. Social media can help you find these prospects quickly, but email allows you to create and keep a long-standing relationship with them.  The reason for this is social media is a deeply personal platform that delivers deep insights into customers’ behaviors and preferences. Here are a number of ways to integrate social media and email marketing…

February 27, 2018 Puneet Kapani

Want to use Snapchat to market your business? You can now add this unique tool to your social media marketing mix. Snapchat was initially discovered as a playful application for the mobile obsessed teens and adults for clicking selfies and pictures of every possible thing in this whole damn world and tell their stories to the But snapchat came up with a striking feature of disappearing messages with the candid feel of communication. Initially, brands avoided it, understandably confused about how to interact on the social media platform and why they should invest in creating content that was only going…

February 12, 2018 Puneet Kapani

YouTube is one of the biggest money making platform in the internet space, but many of the YouTube users are struggling to earn money because of their poor performance. Youtubers still have a long way to go. If the goal of your video is to rack up YouTube views, you have some tough competition. The reach and power of this Social media platform has been experienced and demonstrated by many celebrities, personalities and artists and have managed to be stack a lot of viewers. But no one knows what they actually did and used to be a success all this…

November 8, 2017 Puneet Kapani

A photography business isn’t easy to sustain, especially when you feel like you’re already doing everything that is required of you. When working professionally as a photographer, taking the photos can seem like the easiest part of the process. It’s the business side of things that photographers often find difficult. Being able to market your services to attract customers is an absolutely key part of any business. the process is no different from professional and freelance photographers, so here are a few key ways in which to reach out to the vast number of potential clients. Many professional photographers say that…