December 7, 2018 Neetu Joshi

What is social media?  A platform such as a website or application that enables you to create, share and generate conversations is known as social media. The best examples are Facebook, Twitter, and Instagram. All these are different social media platforms that allow you to produce, share content and connect with new people. 5 simple ways to promote your brand on social media Social media permits brands to directly connect with the target audience. It’s quite inexpensive and gives an instant reach to a good number of active users. Below are some ways that will assist you in promoting your…

November 29, 2018 Neetu Joshi

What is a hashtag?                  A word that starts with a hash sign (#) and relevantly used on social media sites such as Facebook, Twitter, and Instagram to promote any cause or message of a brand is referred as a hashtag. It automatically creates a link that leads to a page that shares the details of the same hashtags used by other brands and individuals. The game of using hashtags started by Twitter as a way of making it easier for users to easily find, follow and contribute to a conversation. Why are…

October 13, 2018 Neetu Joshi

What is social media and how can it be used? Social media networking is a way that allows to create and share content such as conversations, views, and pictures via websites, and mobile applications. There are certain ways social media can be used. Today, channels like Facebook, Instagram, and Twitter are used as a marketing tool to promote the brand, increase brand visibility, build a relationship and communicate with potential customers. What are social media conversations and the importance of chats? Social media conversations involve two or more people talking and communicating. It’s a crucial part of any brand, the…

September 25, 2018 Neetu Joshi

What is a marketing strategy? Marketing strategy is a futuristic approach that involves ideation and execution of a plan in order to promote and sell the products or services. It can be a long-term or short-term plan which totally depends upon the nature of the business. There are many factors that are taken into consideration while planning a marketing strategy including the analysis of the competitors, evaluation, and selection of market. In short, a market plan addresses the following three questions – Where are we now? What is our goal? How are we going to achieve that? In an attempt…

September 6, 2018 Neetu Joshi

To grow the business, you find ways to promote it, the most influential way is to go for influencer marketing or tie-up with fashion/lifestyle bloggers. What is influencer marketing? Influencer marketing is something which focuses on using celebrities, bloggers and leaders to promote your brand’s message to the bigger market. Rather than promoting the product or service directly to the consumers, you instead influence them indirectly to buy the product. Influencer marketing is incomplete without two other forms of marketing that are content and social media marketing. Nowadays, almost every influencer campaign involves the use of social media, whereby bloggers…

August 2, 2018 Admin

Importance of visuals in selling products We live in a visual world and attractive photographs play a very vital role in any online business. The quality of the product pictures is a key driver of product engagement, conversion, and retention. When buyers land on your business page, the first thing which gravitates their attention is the image and, if they like what they see, they will continue to browse and end up making a purchase. Having the the right visual elements is one of the most essential elements in building a successful eCommerce website. That is why placing good product…

July 4, 2018 Puneet Kapani

  Instagram introduced a new feature as part of its Stories platform, polls, which allow both brands and individual users to add customizable polls to their Stories and collect feedback from their audiences.In this article, you’ll discover how to create a poll in Instagram Stories and how to monitor the results. The polling feature is only available in Instagram Stories so you’ll need to create a new story post to use this function. Create a Story Post To maximize the impact of the poll, your story post should have some context related to the topic of the poll. Take your photo or…

March 22, 2018 shubhangi

Do you feel disheartened not having enough followers on your Instagram page?       Don’t Worry!       You are not the only one suffering hard to get likes and reach on your page- it’s actually Everyone! Instagram coming out of its infancy has truly embraced e-commerce and online marketing, becoming a go-to place to build a brand’s reputation like Facebook and Twitter. Being a content-centric platform, it builds a strong balance of existing customer engagement and attracting new prospective customers. ‘Digital Branding Catalogue”- Instagram, adds value to your business as it can be used as a platform…

March 15, 2018 Puneet Kapani

Content marketing is a powerful way to grow an ecommerce business. It can help you build brand awareness, generate leads, and drive conversions. However, many ecommerce websites still underestimate the importance of this channel. How can a retailer cut-through if they’re not a ‘high street brand’? And while each of them is unique in their own way, they all have something in common too. They aim to deliver what their visitors expect to find, from products to great user experience and useful content. Content is the backbone of today’s marketing strategies. Content Marketing Institute reported that 76 percent of B2C organizations use content marketing, but…

March 1, 2018 Puneet Kapani

New customers are an important source of revenue for growing companies. But retaining and selling to existing customers can also be a significant source of growth. Then when you need to increase sales, you want a list of people who appreciate your brand and company. Social media can help you find these prospects quickly, but email allows you to create and keep a long-standing relationship with them.  The reason for this is social media is a deeply personal platform that delivers deep insights into customers’ behaviors and preferences. Here are a number of ways to integrate social media and email marketing…