February 17, 2019 Admin

New customers are an important source of revenue for growing companies. But retaining and selling to existing customers can also be a significant source of growth. Then when you need to increase sales, you want a list of people who appreciate your brand and company. Social media can help you find these prospects quickly, but email allows you to create and keep a long-standing relationship with them.  The reason for this is social media is a deeply personal platform that delivers deep insights into customers’ behaviors and preferences. Here are customer retention strategies that will integrate social media and email marketing…

February 7, 2019 admin

What is social media?  A platform such as a website or application that enables you to create, share and generate conversations is known as social media. The best examples are Facebook, Twitter, and Instagram. All these are different social media platforms that allow you to produce, share content and connect with new people. 5 simple ways to promote your business on social media Social media permits brands to directly connect with the target audience. It’s quite inexpensive and gives an instant reach to a good number of active users. Below are some ways that will assist you in promoting your…

February 4, 2019 Admin

Instagram introduced a new feature as part of its Stories platform, polls, which allow both brands and individual users to add customizable polls to their Stories and collect feedback from their audiences.In this article, you’ll discover how to create Instagram polls and how to monitor the results. The polling feature is only available in Instagram Stories so you’ll need to create a new story post to use this function. 1.Create a Story Post To maximize the impact of the poll, your story post should have some context related to the topic of the poll. Take your photo or create your text and…

January 30, 2019 admin

What is Instagram? Instagram is a social media platform where you can upload pictures, videos and stories in order to share your notions. The channel helps your posts to reach followers and also allows you to connect with people around the world via other options such as direct messaging, liking, and commenting. How to make money on Instagram? You probably have noticed many of your friends and bloggers making big money from Instagram. And, hands down it seems the quickest and easiest way. However, it requires people to curate and produce unique content which the audience find useful and can…

January 30, 2019 admin

Instagram has quickly expanded its first impression as a fun picture sharing app to now becoming a serious content sharing, marketing, selling and audience building platform for people and businesses. Today, it’s the most popular social networking site on the planet with over one billion monthly active users. If you are looking forward to increasing your follower base, use clever strategies to make it work. Find below some effective ways to upsurge engagement and following on Instagram. Use correct hashtags Your main objective is to engage the audience. To do that, create engaging content and use enough hashtags. Hashtagging will…

January 30, 2019 admin

What is the product description? A product description is a content that explains what your product is and why a buyer should purchase it. It has all the basic information related to a product such as size, feature, colour etc. Basically, it helps to sell the product with more authenticity. Have a look at six easiest tips to motivate your audience to make purchases with the help of product description. Know your target audience The very first step to write any product description is to understand and define the target audience. This begins with breaking down your buyer’s characteristics to…

November 29, 2018 admin

What is a hashtag?                  A word that starts with a hash sign (#) and relevantly used on social media sites such as Facebook, Twitter, and Instagram to promote any cause or message of a brand is referred as a hashtag. It automatically creates a link that leads to a page that shares the details of the same hashtags used by other brands and individuals. The use of hashtags was started by Twitter as a way of making it easier for users to easily find, follow and contribute to a conversation. Why to…

October 13, 2018 admin

What is social media and how can it be used? Social media networking is a way that allows to create and share content such as conversations, views, and pictures via websites, and mobile applications. There are certain ways social media can be used. Today, channels like Facebook, Instagram, and Twitter are used as a marketing tool to promote the brand, increase brand visibility, build a relationship and communicate with potential customers. What are social media conversations and the importance of chats? Social media conversations involve two or more people talking and communicating. It’s a crucial part of any brand, the…

September 25, 2018 admin

What is a marketing strategy? Marketing strategy is a futuristic approach that involves ideation and execution of a plan in order to promote and sell the products or services. It can be a long-term or short-term plan which totally depends upon the nature of the business. There are many factors that are taken into consideration while planning a marketing strategy including the analysis of the competitors, evaluation, and selection of market. In short, a market plan addresses the following three questions – Where are we now? What is our goal? How are we going to achieve that? In an attempt…

September 6, 2018 admin

To grow the business, you find ways to promote it, the most influential way is to go for influencer marketing or tie-up with fashion/lifestyle bloggers. What is influencer marketing? Influencer marketing is something which focuses on using celebrities, bloggers and leaders to promote your brand’s message to the bigger market. Rather than promoting the product or service directly to the consumers, you instead influence them indirectly to buy the product. Influencer marketing is incomplete without two other forms of marketing that are content and social media marketing. Nowadays, almost every influencer campaign involves the use of social media, whereby bloggers…

August 2, 2018 Admin

Importance of visuals in selling products We live in a visual world and attractive photographs play a very vital role in any online business. The quality of the product pictures is a key driver of product engagement, conversion, and retention. When buyers land on your business page, the first thing which gravitates their attention is the image and, if they like what they see, they will continue to browse and end up making a purchase. Having the the right visual elements is one of the most essential elements in building a successful eCommerce website. That is why placing good product…

March 22, 2018 admin

Do you feel disheartened not having enough followers on your Instagram page?       Don’t Worry!       You are not the only one suffering hard to get likes and reach on your page- it’s actually Everyone! Instagram coming out of its infancy has truly embraced e-commerce and online marketing, becoming a go-to place to build a brand’s reputation like Facebook and Twitter. Being a content-centric platform, it builds a strong balance of existing customer engagement and attracting new prospective customers. ‘Digital Branding Catalogue”- Instagram, adds value to your business as it can be used as a platform…