March 27, 2017 Admin

The current rate of shopping cart abandonment is 79% which means that a large number of buyers abandon their purchase at checkout for one reason or another. If you compare this ratio with the brick and mortar store, the abandonment for it is actually much lower. Well if your e-commerce business is going through the same shopping cart abandonment phase then here we have compiled some common reasons that probably are affecting your sales. Lack of trust With the rise of the internet and the digital world, not only the consumers are becoming savvier but also more aware of the…

March 20, 2017 Admin

Internet has changed the world of business altogether. With internet solving almost everything instantly, it has now become the fastest and widely used path for the businesses to show their presence in the online world. If you are planning to start your ecommerce business then you need to have the needed understanding, which can help you set your business easily. In many ways, starting an online business is very similar to starting a brick-and-mortar store. You need to plan your business, organize funding, produce products and get to work timelessly. There are some unique aspects as well of running an online…

March 8, 2017 Admin

Using social media platforms for promoting your business is one of the most effective ways in establishing the online presence and reaching out to people who are important for your business purpose. You must be well versed with the use of Instagram, Facebook and twitter for promotion of your business but surely you might not be using Pinterest much. Pinterest is a great platform to engage with your community and show off your brand’s personality. In this post, we’ll walk through with some of Pinterest’s most innovative tools that can help you increase sales. We’ve put together a set of updated strategies…

February 27, 2017 Harshpreet Bhasin

Images play an essential role in the web strategy. For a layman it maybe a weapon of removing the boredom feel from the website. An image is much more for a website than it looks, not only images but photographs, infographics, cartoons, GIFs, also some other visual elements are the heart of a website. Always remember to add images in your website strategy as a picture is more than a graphic to remove boredom and it is actually very useful in the different manners. If used effectively, images can help drive more visitors to your website, promote social sharing and ultimately…

February 14, 2017 Harshpreet Bhasin

LinkedIn has been a  platform for the professionals with numerous of market experts joining everyday. Growing your LinkedIn network helps you establish as an expert in your field and increases your reach and exposure.  Talking about content , LinkedIn has proved to be a good host for driving traffic and content. It helps businesses to boost up LinkedIn connections and reach more people. If you are looking to host your content on the local search group of your industry, then you are on the right track and the right platform to follow this track . LinkedIn recommendations also helps in reaching out to your customers ….

February 8, 2017 Harshpreet Bhasin

So almost all the digital marketers have gone through a situation where we have been writing a fabulous content and not getting any result . All this matters on google’s algorithm of search engine ranking . So in this post of our’s we get you to the bottom line that how in 2017 , your unique content can get your content to a format your search engine wants . We have seen people struggling with content , working hard on it to make it rank but unfortunately they aren’t going good at all . READ MORE……… (more…)

January 27, 2017 Harshpreet Bhasin

There could be no better promotion practice than knowing how visitors move through your website and interact with your content as it lets you optimize your website performance and conversions. To understand this better you need to use Google analytics to discover what would cause users to flood into your website. The given below are the ways how google analytics can influence your sales ! So What Went Wrong ? Where did they loose sales ? Let’s get on with the Do’s and Dont’s while getting E-commerce build up in context to demographics like Google analytics : All that requires to…

January 2, 2017 Admin

Videos have always been an excellent way to attract visitors to increase engagement in the community. Depending upon the kind of product you deal in, target community, use of the product, there are varied types of marketing videos you can make to make an impression on others. Survey shows that 73% of customers are more inclined to buy a product after watching a related marketing video. So it’s the right time for your business to take advantage of the marketing videos strategy in the present e-commerce scenario. Product Demo Video Product videos are the most recognizable types of videos and…

December 15, 2016 Admin

Well, we are a few weeks away from 2017 and you while others are preparing for the party and celebrations, you as a startup entrepreneur has a lot to do in advance for the coming year. You need to plan for the coming 12 months to provide you and your workforce a clear idea of what all is coming your way in 2017. You can definitely just breathe, make your plan and can finish the year off strong. Have a look at some ways to end the year celebrating while staying motivated & focused and starting off next year with…

October 27, 2016 Admin

Emails are the best source to provide information to your customers about the new in stock, offers, and deals. This also helps in making a personalized connect, developing and fostering your relationship with the audience. Email assures that your message is being properly circulated with the ones who matters to your business. When your consumer visits your site and signs up there, it provides you with an opportunity to gather email list and to pitch them later. They leave your site and that’s where email helps, it helps them recall your site and visit it often which sometime sooner or…