December 7, 2018 Neetu Joshi

What is social media?  A platform such as a website or application that enables you to create, share and generate conversations is known as social media. The best examples are Facebook, Twitter, and Instagram. All these are different social media platforms that allow you to produce, share content and connect with new people. 5 simple ways to promote your brand on social media Social media permits brands to directly connect with the target audience. It’s quite inexpensive and gives an instant reach to a good number of active users. Below are some ways that will assist you in promoting your…

November 6, 2018 Shweta Batra

Having a professional website for your business is the most important thing these days. After all, a business website helps you reach the maximum audience. If you have decided to build one for your business too then you have made the right decision. But you cannot expect good returns by just creating a website, for that more efforts are required. So what is the secret behind building a website that can earn great profits? Well, the most amazing secrets are revealed below. Scroll down to know more!     SAY YES TO MOBILE PLATFORM! Image courtesy: www.pixabay.com While building an e-commerce…

October 29, 2018 Shweta Batra

So your store is in the middle of the market, Perfect Location! Your store has the best variety of products, Perfect Collection! But still the business is not growing, well, that’s not so Perfect! Then make it perfect by opening an online store of your business on your own! Thinking as to how an online store will help in the growth of your business? Don’t worry; here is the answer to all your confusions! What’s up with the online store? An online store is basically digitizing your offline store by making your products available over the internet for the customers…

October 13, 2018 Neetu Joshi

What is social media and how can it be used? Social media networking is a way that allows to create and share content such as conversations, views, and pictures via websites, and mobile applications. There are certain ways social media can be used. Today, channels like Facebook, Instagram, and Twitter are used as a marketing tool to promote the brand, increase brand visibility, build a relationship and communicate with potential customers. What are social media conversations and the importance of chats? Social media conversations involve two or more people talking and communicating. It’s a crucial part of any brand, the…

October 9, 2018 Niti Jindal

Small or medium business owners quest to choose the best platform for e-commerce seems like the biggest task, right? We realize your efforts! Considering the same question, this article has been written to help you invest your precious hours to select the best DIY platform for e-commerce available in the market, especially for the small and medium business owners. We have a number of e-commerce platforms out there to choose from, but what matters is, to go for that appropriate e-commerce platform that includes all the relevant features. Since e-commerce startup owners are likely to make mistakes, for this, a…

August 30, 2018 Neetu Joshi

What is a website theme? A theme commands the look and style of a website. It consists of things like font types and sizes, colour scheme and other style elements that affect the look and feel of a site. Briefly, a theme of the website reflects the identity of your brand and helps to develop the customer experience. 5 things to keep in mind when choosing a website theme Choosing a website theme can be a prolonged task to do as there are thousands of free and paid options available to select from. Here are a few tips which you…

August 17, 2018 Neetu Joshi

Why and how to start an online business With the economy making sudden shifts, retaining a job is very important. There is no job security today as every second company is downsizing on staff to turn into cost-effective. Thus, it is becoming a challenge to find another good job. However, besides searching for a job, there is another good option to explore. How about creating a job of your own by venturing into a business? Sounds good? Being self-employed is very different from being employed by someone else. You become your own boss, hire people to work for you. It’s…

July 4, 2018 Puneet Kapani

  Instagram introduced a new feature as part of its Stories platform, polls, which allow both brands and individual users to add customizable polls to their Stories and collect feedback from their audiences.In this article, you’ll discover how to create a poll in Instagram Stories and how to monitor the results. The polling feature is only available in Instagram Stories so you’ll need to create a new story post to use this function. Create a Story Post To maximize the impact of the poll, your story post should have some context related to the topic of the poll. Take your photo or…

May 18, 2018 Puneet Kapani

A meta description is your website’s last sales pitch to a searcher. It is the most important feature to improving click-through rates from an organic search. Meta descriptions are a major tool that searchers use to decide which search results will be the most helpful, relevant, and authoritative. They are also super important for search engine optimization–but not in the way that you may think. It is important to point out that meta description content is not factored into search results. So it’s not necessary to put keywords into your meta description. Regardless of what content management system you use,…

April 12, 2018 Puneet Kapani

A bakery business isn’t easy to sustain, especially when you feel like you’re already doing everything that is required of you. When working professionally as a baker, making the batter can seem like the easiest part of the process. It’s the business side of things that bakers often find difficult. Being able to market your services to attract customers is an absolutely key part of any business. The process is no different from professional and home baking, so here are a few key ways in which to reach out to the vast number of potential clients. There are many bakers,…