August 31, 2017 Puneet Kapani

Workplace stress is a serious subject. Sometimes on-the-job stress hits like a ton of bricks. But no matter how it arrives, you’ve probably felt it. Apparently, the experience of stress at work is because of the pressures and one’s helplessness to work under that pressure and get things in control. Everyone has experienced at least one knocked out day at work before, but the difference between those who crack under pressure versus those who coast to victory is how they react to it. Angry clients, phones ringing, leading to stress hives. More importantly, all this worrying at work can have serious consequences for…

August 12, 2017 Puneet Kapani

‘Positioning’ is the last step in the marketing strategy formulation. Marketing strategy begins with the identification of market segmentation and later choosing a target for marketing activity. The term ‘position’ in a physical sense is used to refer to or specify the place or location of an object. The marketing battle is not fought for acquiring a geographical unit but to win customers or market share. Retailers or the end users are usually the targets of the marketing battles. In marketing, the soldiers are typically the sales people, and other value creating tools like advertising, sales promotions, demonstrations, product, after…

July 24, 2017 Puneet Kapani

Stuck somewhere? Need some expert help? These Inspirational quotes by great entrepreneurs can make you start again. There are no set rules to start or do a business, all you need is the right motivation and idea to be a successful baron. All the greatest entrepreneurs were also one of us when they started. So, let’s take help from these big shots of the industry to stand and rise again. Starting your own business could be a roller coaster ride with several ups and at times, some downs, but one thing that will always help with some of the greatest…

June 27, 2017 Puneet Kapani

Blogging now-a-days is truly a crowded and competitive space to conquer. It is hard to be a blogger and harder to be a fashion blogger. There are tons of fashion and style bloggers out there, writing the most exclusive and out of the trend content but just like anything great, there’s definitely room for more. After all, it’s a perfect form of networking, to showcase your own style, position yourself as an expert, and ultimately, to get known in the fashion world. You can use blogging to help you establish your brand’s presence with quality and unique fashion styles and tips. So, if…

June 22, 2017 shubhangi

To describe the latest marketing trend, the term “content marketing” may sound like a fuzz, but the concept uprooted from the time newsletters progressed off the media house. As an eCommerce business owner, you need to understand the importance of beautiful marketing content. So all you need to learn now is how to create marketing content that can help you drive more conversions and revenue? Content marketing shoots up as the highest marketing strategy to employ the audience nowadays. Content marketing, therefore, is beneficial because of the following reasons: Demonstrates You’re an Expert on a subject When you give impartial…

February 8, 2017 Harshpreet Bhasin

So almost all the digital marketers have gone through a situation where we have been writing a fabulous content and not getting any result . All this matters on google’s algorithm of search engine ranking . So in this post of our’s we get you to the bottom line that how in 2017 , your unique content can get your content to a format your search engine wants . We have seen people struggling with content , working hard on it to make it rank but unfortunately they aren’t going good at all . READ MORE……… (more…)

August 11, 2016 Admin

According to Internet and Mobile Association of India (IMAI), the Indian E-commerce market has already crossed an INR 2 Lakh Crores in 2016. With almost 400+ million mobile users in India, several e-commerce are now focusing towards mobile apps as a major tool to bigger their sales. Even the industry stakeholders perceived mobile apps as the way forward for their e-commerce business. There is a major growth in the number of consumers buying the products using their mobile devices. Though mobile commerce has already rose up to 34% of all e-commerce transactions around the world, and now it is predicted…

July 15, 2016 Admin

The Importance of Product Knowledge There’s always a lot of talk when you keep branding your products and it all fails as you or your representatives don’t have detailed information about your product, which ultimately leads to confusing the customers. Every market has its players; each brand has at least one competitor. As a result customers gets a lot of options to get their needs met elsewhere. This is why product knowledge is so important within any company. Demonstrating strong product knowledge is important for creating a positive customer experience to instill faith trust within the buyer. With the development of…

May 5, 2016 Admin

In this digital marketing world, spreading the word about a product or service through a business existing customers is what we call as referral marketing. Word-of-mouth marketing, which occurs when others tell each other about a business, has been in trend in the past few years. Because referral marketing has so many potential benefits, this type of marketing strategy can be customized to reach a variety of target demographics. The more rewards a business offers for referrals, the more effort their customers will put into finding quality referrals. Implementing some basic tactics can help encourage and ease the referral process…

April 29, 2016 Admin

Since the day you started your online store you must have searched for each tact and tricks to reach the audience and drive traffic to your store. Email marketing is a fantastic way for you to keep in touch with your customers, learn about them, and create a loyal relationship between the two of you. So how do you make sure you’re using this fantastic marketing tool to its full potential? Here are some tips that are essential when it comes to effective email marketing. Create a relevant email subject The first thing the reader sees is the email subject. A…