November 29, 2018 Neetu Joshi

What is viral marketing? Viral marketing is a type of brand strategy that uses social media networks such as Facebook, Twitter and Instagram to promote a product or service. A campaign is circulated on social handles by the brand itself to spread information about a product in a creative way among consumers. Later, the audience shares the post with other people on their social networks, further it gets spread the same way. Is viral marketing effective? Viral marketing is an amazing tactic to instantly generate curiosity and traffic. If the campaign turns out to be successful then it actually creates…

October 11, 2018 Neetu Joshi

What is user-generated content?   User-generated content has nowadays become a very used term, it refers to any sort of content in the form of videos, blogs, reviews, posts, pictures created or drafted by the end-users on an online platform. In short, UGC is a way by which consumers share their opinion about a brand, product or service which also helps the brand to get promotion indirectly. How user-generated content helps the brand? The benefits of user-generated content (UGC) are endless. It saves time, money, increases consumer engagement and brand loyalty. It extends the reach of your business, making the…

May 4, 2018 Puneet Kapani

B2B leads are the lifeblood of your business. But generating more quality B2B leads in a world of self-educating buyers needs a system. You need a process for building trust online as well as getting found in the first place! Get Visitors to Your Site Getting found is half the battle. You can’t generate a lead if they can’t find you, so you should first focus on the activities that are going to get people to your site. Here are 7 ways you can get more B2B leads from your website. 1. SEO Making sure your website is optimised for the keywords…

March 20, 2018 shubhangi

  While shopping online many customers face the issue of being disconnected from somebody who can clear their doubts in the real time with accuracy. In order to make e-commerce sales much easier many businesses have added live chat support.  Live chats have the ability to resolve the issue by providing convenient answers to the customers. Live chats can enhance your business and become the most proficient method to boost its viability. Here are 4 reasons as to how live chats can bring customer loyalty and drive sales for eCommerce: 1.Live Chat is Convenient for Customers Live chat gives clients prompt…

August 17, 2017 Admin

Businesses are moving towards the digital landscape and are taking their business online to upgrade their brand’s presence. While eCommerce is moving upward, so is the number of competitors all set to snatch your place and customers. Though it may sound a tough deal to crack but there’s a way to hold your own against the competition in the market: Offer superior customer service. From creating help desks to live chat service, here are some ways to help deliver good eCommerce customer service. Offer Live Chat There are several benefits of offering live chat support on your site, not only…

July 14, 2017 Puneet Kapani

Customers today are always on the move and prefers using mobile application for everything they need and this is the reason why mobile apps are so much important in today’s market. Mobile apps allow customers to keep all the information they need on their fingertips. No matter what your business is, mobile applications helps retaining customers and increasing brand’s loyalty as customers can make purchase anytime, anywhere. Some benefits of mobile apps for businesses. These are just few to start with: builds loyalty increases your brand’s visibility increases exposure and helps connecting  you with on-the-go consumers. easy access to your…

July 10, 2017 shubhangi

Marketers focuses on the challenge of capturing the attention of consumers and driving them to the website. But what about the ones who are already there, connected with you and buying. All you need now is the increased amount of (AOV) average order value with money that can bring some positive financial impact on your business. It’s now the purpose of your eCommerce site to maximize exposure to the right products at the right time to maximize the consumer’s buying potential. Order average value is one of the important factors for any eCommerce store. A successful business runs on your ability to…

June 6, 2017 Admin

You have provided a guest check out option to make the checkout process easy for your prospect. GREAT!! But always remember that not every customer who buys from you is your registered buyer. The aim gets over when an online customer not only buys from you but when shares their contact information with you by creating a customer account so that you can sell it to them in the future. Well, it is quite challenging but if you make estimated efforts, you can persuade the guest buyers to register with your site. Well, keep reading to know how. Let customer set…

May 10, 2017 Puneet Kapani

Most of the millennials say that they are loyal to their favorite brands and this is what is the major factor that influences a consumer to make a purchase. One of the best methods to create brand customer loyalty is by making a connection with the end use of your services and products. If you are a manufacturer then loyalty of the brand is the most important factor because you can’t connect to your main customer because there is a long sales chain which will interrupt you from doing so. You have to find a meaningful and an innovative way to…

February 3, 2017 Admin

Creating and maintaining a strong service culture leads to sustained improvements to the customer experience and proves to be an advantage for your organizations. Customers today have more choice and option than ever which makes it even more important for an eCommerce business to sustain them. Organizations must always try to innovate and improve the service they provide as this will lead them to become more profitable over time. Have a look at some tips to help you build superior customer service culture. Philosophy for unique service Find what is more important for your customer and add this to your…