Internet is spreading its wings promptly and speedily across the world. It has become the main mode of carrying information and has surpassed its competition in more than one way. There are few ways to promote online, the first one being the SMM ie. Social media marketing. The next one can be hiring a SEO marketer to make sure your website tops the searches. Then old yet very effective way is Email Marketing for e-commerce promotions.
We seem to forget this very old method of communicating and promoting. Emails allow you to have a direct contact with the potential customers. The customers who visit your site may not return to it unless you do something that will make them come again and again to your eCommerce store. Email marketing has been around for decades, but it is still one of the most effective digital marketing channels available when it’s done well.
Its yet a very cost effective method, replacing the promotion and marketing over physical forms like print media, television or the radio.
All you need to do is to make sure that the strategies are up-to-date so your email gets delivered correctly and can help you increase revenue. Follow the steps to put your Email Marketing plan to action:
Send a Welcome E-mail
Sending a welcome email is the first impression your brand is creating to customers or subscribers. Whenever a customer visits or registers at your eCommerce store for the first time, you must send a welcome mail to them. This is done in order to acknowledge the customer. Customers at times are expecting some sort of discount in this mail so you can give them what they want. This way they will develop a loyalty towards the brand so make sure your mail is well drafted. First impression has an everlasting effect.
Personalise the Emails You Send
Personalization is quite important to your email marketing campaign. This way you can let your customers know that you are individually important for them. By writing their first name in your emails, you can capture their attention. However, it is more than just addressing them by their first name. It helps your brand build a one to one relationship with the buyer. You can use their personal information to benefit them like giving a discount on their birthday or anniversary. The customers will feel that they are important to your company.
Email Newsletter is a term most of us are familiar with. They are publications that are developed often for the clients by the companies. Stores even use these newsletters to promote their various services and products. The newsletters can create a stronger bond of the company with their customers as compared to the website because the customers receive them on their inbox. They do not have to specially visit the website for information. Be sure the newsletters your company sends to its customers are quite informative, reliable, consistent and brief.
Launch Promotional Email Campaigns
An email campaign is nothing but a sequence of mails used by a business to connect and communicate with the existing customers or the potential customers. By these you can pursue shoppers to involve with your store. Offer the customers various discount coupons. First have an email list ready of the targeted customers, and then you need to approach these people to buy products from your eCommerce store. You can promote your new offers by these campaigns. Make sure you send emails that capture the attention of the customers.
Send Cart Abandonment Emails
There are times when the customers put products in their cart but do not check out. This may be due to reasons best knows to them. In such situations your company can draft and send them cart abandonment emails. By contacting these people through these emails you can make them tempted to buy the products. You can even offer some discount to them that may attract them to do the purchasing from your store. It has been proved that many times sending such emails have been useful as customers respond to them by buying the items.
Ask for Reviews
Email is one the best ways that can be used to associate with the customer who has purchased something from your store recently. So after your customer has purchased something from your eCommerce store, you can send them an email asking them to review the product. To make it easy for the customers, provide a link that directs the customer to a page where the customer can review the product. Let your customers know that their review matters a lot to your company. If they are not satisfied with the product, post an apology as it will help you gain the trust of your customers.