When on Instagram, you have the least amount of space available to grab someone’s attention. So in minimum words you have to leave the maximum impact. Now, you must be wondering, how to do it? Well! We have got some effective tips for you on how you need to craft your Instagram bio in the best way possible for your business.
What do you want to achieve from your instagram bio?
The answer is quite simple. Your instagram bio needs to accomplish the following goals
- Showcase your Company’s personality
- Prompt the customers to take an action
- Tell your customers about what you do
- Tell the customer where to find you
Now, to accomplish all these goals, let’s first discuss all the available components of insta bio.
Components of Instagram Bio
If you are smart enough, you will use each of the following components with utmost determination to accomplish the goal of telling your visitors about your company and prompting them to act upon too.
1. Profile Photo
Your profile photo can be your companies logo or any other image which is related to your business but make sure to make it as visually appealing as possible. Since a very small profile picture is visible in insta bio, make sure it looks attractive just like in the feed, in its minimalistic form as well.
Some companies and celebrities have a verified badge on their profile photo to identify them as the original account but it’s not possible to request one yet.
2. Username and Name
Your username shows up at the top of the profile page and this will be how other accounts can tag you. In a more prominent spot on the bio is where your name is located, which becomes bolded on the profile. Your account can be searched with your username and name both, so name them with utmost care.
You have 150 characters to tell your visitors about your company and prompt them to take a positive action. So this needs to be crafted with utmost care. You can include the following things in your bio
Instagram provides the function to add a website link only in your bio and not in the captions. So use this space wisely and add your business website link here.
The category that appears under a company’s name in the bio is directly linked to the category that is selected on the linked Facebook Page. You’ll need a Instagram Business Account for this feature. Being able to indicate that you’re a restaurant or a public figure on your Instagram profile without giving up on characters can be easy.
Instagram recently added additional links for Business Accounts that can help free up space in the bio. Previous to this feature, companies were writing out their email addresses and location addresses to help customers find them. These buttons are only shown in the app view, not the web view.
You can locate these fields when you click to Edit Profile and then Contact Options. If you don’t see these fields, make sure you’ve converted your account to a Business account.
Entering an email address into this selection will generate an Email button on the profile. The button is located under all the other information. When a customer clicks that email, the app will prompt you to open the default mail app on your phone.
If your business has a brick and mortar location, entering your full address will help customers find you easily. When customers click on this button, it’ll ask them to open a map app on their phone.
Another way to show your contact information on your business profile is to add a phone number. When someone clicks the button, a prompt shows up to directly call the company.
Instagram recently released a new feature that allows you to include hashtags and profile links in bios. This creates a world of new possibilities for marketers. For instance, if your brand has multiple Instagram handles for various parts of your business, you can now include a link to your other handles in your bio instead of making your audience search for them. That also makes it easier for people to find your official handles if all your accounts aren’t verified yet. Also, it prevents fake accounts from being tagged and recognized on instagram.
That’s all folks. Get going with your Instagram bio and don’t forget to leave your valuable suggestions on the comments section below.