Using social media as a consumer is one thing and using it for your business is another. Having an online presence is of no use when you don’t have those organic followers who can later be converted into customers for your business.
For a small business, it is harder to get those high results and audience organically. If you want to grow your social media reach then you can’t just focus on promoting your products. You also need to incorporate those tactics of fun images, one liner, videos that get those high engagements and likes with the unpaid media. You first need to extend your organic reach. Even if you want to promote your posts then start with a low budget.
Have a look at some tactics you should consider trying for getting organic likes, engagements & followers for your business.
Fun to read content using emojis
Using words that connect with the reader and emojis have become the most used and read part of the online vocabulary. Emojis gives a human touch to your brand and gains most attention that the posts that don’t use it. Emojis have become an accepted part of our online vocabulary, and are a good way to spice up your social copy. Your small business hence needs to spice up the content copy with the emojis.
Start pinning your best posts on the top
Everyone is not online every time, hence chances are that your followers might miss the posts when you shared it. You can retweet or pin up your most liked posts on the top not just to show off your engaged audience but also to connect with new ones.
You must also change your photo to something eye-catching, add your brand’s link to your social media profiles, and add your site link to your social profile links.
Keep using those correct hashtags
Join in the conversations that have your brand’s unique hashtags and create posts with the hashtags that are related to your brand or the exclusive ones. Get into those discussions that are relevant to your product and brand.
Don’t create tags for the sake of creating some. Hashtags affects engagement in a post
Data shows that one hashtags in a post on twitter Twitter generates 21% more engagements than the tweets with three or more. While Instagram posts, on the other hand, increase engagements when more than 11 hashtags are used in a post. Facebook posts work better without hashtags too.
If some exclusive sale, deal or event is about to come then create some hashtags in advance that have never been used before and at the same time relates to your brand and encourage users to use it while posting or tweeting.
Post Image quotes
Yes, a picture is worth a thousand words. The tried and tested one of the best ways to double down on engagement is by communicating through words and image. Look for quotes that inspire and people will share them on their wall too. Without much skill on designing, you can use canva for creating posts with your brand’s logo
Run a Contest/Giveaway/quiz and other interactive content
Reward the followers for the small things they do. Create some contest posts and run them on social media. This encourages users to visit your page and get engaged to win the prize you offer. Create a quiz asking people how much they know about the product so that they are compelled to take action and engage.
Share GIFs and videos
Incorporate gifs into your social media strategy and give your audience a reason to smile. Sharing videos directly through facebook also helps to gain engagements and to get views and shares that ultimately generates new likes and followers.
At GetMeAShop, we help you create your brand’s online presence by publishing killer content to your social platforms so that your brand doesn’t gets lost in the noise. Building the audience for your business who will eventually turn into your loyal customers. Get your free consultation today!