November 21, 2017 Avantika Shukla

Good product description plays an important role when it comes to effective online selling. You have a great website and really wonderful products but if your site does not have good product descriptions, then it is not of much use. A shopper usually makes a decision based on the product description. Writing product descriptions that are good is not too hard. You just need to be a little more careful while doing so. The product descriptions should be drafted in a way that it attracts the customer to buy these products. By inserting creativity into the product description, your store becomes more…

November 9, 2017 Avantika Shukla

Launching your business online can be quite exciting as well as confusing at the same time. You get the power to be able to sell and market your products to a larger section of buyers. Many have gone online for the success of their businesses. Many customers have now shifted online to shop. Setting up an online store is not as easy as it appears. While doing so, you have a lot of decisions to make. If you focus on the wrong areas then all the efforts that you have put on the online store will go in vain. There are a lot…

November 3, 2017 Avantika Shukla

Your business name creates the first impression for your brand hence it is an important task to give an identity to your business. by ensuring that the first impression is positive and inviting. Picking a good name for your online store is important for the growth of your e-commerce business. Naming your online store is not that easy as it seems to be and requires a lot of thinking and research as it is going to be the first thing that will represent your brand in the market. You need to be really careful as once you have named your store, changing it frequently could…

October 23, 2017 Avantika Shukla

Internet is spreading its wings promptly and speedily across the world.  It has become the main mode of carrying information and has surpassed its competition in more than one way. There are few ways to promote online, the first one being the SMM ie. Social media marketing. The next one can be hiring a SEO marketer to make sure your website tops the searches. Then old yet very effective way is Email Marketing for e-commerce promotions. We seem to forget this very old method of communicating and promoting. Emails allow you to have a direct contact with the potential customers….

October 11, 2017 Avantika Shukla

You can convert your one time buyers into lifelong customers by implementing simple average order value to the purchase. Average Order Value is a criterion in e-commerce that is used for the measurement of the average sum spent each time a customer places an order on the app or the site. The AOV can reveal a lot about the business over a particular period of time. The ultimate goal of an E-commerce store owner is to get a maximum number of buyers. The growth of the business can depend on the increase of the average growth rate. There are hacks…

October 4, 2017 shubhangi

In this era, every entrepreneur deals with unique challenges and looks out for profit-making opportunities. Powerful time administration and developing entrepreneurial skills is imperative for an entrepreneur however it’s completely critical for business visionaries.  Entrepreneur success is one of the important factors for running any business.  Since business visionaries are at last in charge of each part of their business, entrepreneurial management and distributing the perfect measure of time to the correct assignments is basic to keeping your business running easily. Better time administration isn’t just about working harder, it’s tied in with working more brilliant. Any individual who wants to…

October 4, 2017 Puneet Kapani

“A brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.” Brands are inextricably linked to uniformity or homogeneity. As long as something remains single or unique, there would be no need of branding. Uniformity is the mother of branding. For branding in its simplest form is a differentiator. It is a value-adding process indeed. Your brand positioning strategy needs to balance your aspirations for the brand, your ideal customer experience, and your targeted…

September 28, 2017 Avantika Shukla

A large number of experts and marketing pros have been using Twitter to market their brands, service, and products no matter what size and scope of business they own. Communicating with your demographic with just 140 characters can be useful for your business. Twitter is one of the most popular social networking sites. The purpose of twitter is to deliver your message in limited characters so that it is short yet crisp. The platform can be beneficial for your business as it has numerous active users with whom you can connect directly. You can create a good profile as it…

September 25, 2017 Puneet Kapani

Statistic says- “44% of online shoppers beginning their search with a search engine”. Regardless of your products and target market is, there is a huge competition on the web. Online presence is growing day by day. Improving organic traffic can be demanding at times, but if you apply the correct SEO strategies, the hard work will eventually pay off. Search engine traffic is useful because it’s relevant and targeted.  No matter how you look at it, you’re locked in a fierce battle for the attention of website visitors. Most startup entrepreneurs believe that a well-designed website is only an artistic way to…

September 20, 2017 Avantika Shukla

Many startup entrepreneurs usually use a home office to work. Many business entrepreneurs opt to work from home. While working from home certainly has its perks- it can also have some downsides. Constant distractions, lack of interaction with co-workers and work hours without breaks. Work from home can be really beneficial to all if done properly. Have a look at these tips to stay more productive and don’t let your home office interfere with your business’ success Have a Proper Workstation You can create a workstation that has all the required devices around so that you do not have to…