October 1, 2014 Admin

“I love shopping for things online because when they arrive it’s like a present to me from me.” Social media and memes are a trend. Memes have proved to be an effective way to reach the target audience for most of the marketers. Why? Because they are short, to the point and obviously humorous. There has been a tremendous change in the last few years in online shopping. (more…)

September 17, 2014 Admin

After setting up your online store, you have definitely increased your grasp and the next thing you want is people visiting your online store and buying your products. But you should always keep one thing in mind that it doesn’t matter what items you are selling, customers have a variety of choices available to them. To stand out from others in the market, getting your product description right is the key to drive customers towards your product. Writing a product description is not a difficult task at all. A lot depends on how well you present your products to the customer. Many e-commerce websites contain…

September 8, 2014 Admin

Effective e-commerce team building will be very helpful in rapid and sustainable growth and most importantly to a successful online business apart from the website, products and technology. For an e-commerce business the skills required is relatively limited as compared to the required demand and the team must be committed, incentivized, energized, have a wish to drive to next level, achieving more through the right incentives and bonus packages, know what level is, and break through their goals. Therefore, while building strategies and planning team building is the basic issue that must be taken care of. (more…)

August 25, 2014 Admin

Indian e-commerce market is set to boom in the coming years, don’t you think so? Take a look at all the facts and figures some researchers have produced and you’ll be amazed. Looking at the current scenario and the trends, e-commerce market in India is taking a huge leap and will grow at a frantic pace. (more…)

July 31, 2014 Admin

Worried about marketing? Yes, setting up your store online is not enough. Marketing is the basic tool required to take your e-commerce business to new heights. According to a survey of marketing executives by Gartner, companies spent 10.7 percent of their annual 2013 revenue on an average on overall marketing activities, with digital marketing spending averaging 3.1 percent of the revenue. Digital marketing is the profound way to reach your customers these days. It is a genuine game changer for an e-commerce business. (more…)

July 20, 2014 Admin

According to a report by Ernst & Young, Internet users in India are likely to increase to 300 million by 2015. This has led to a big revolution in the e-commerce market. It is, however, easy to create your own website and enter this ongoing revolution, but it is very difficult to reach potential customers. Also, e-commerce revolution has changed the entire way marketing is done. Social media platforms have become the hot spots for advertisements and campaigns. For an e-commerce business, it is very important to reach the Internet audience. E-mail marketing is one effective way to reach out to your audience. Just…

July 10, 2014 Admin

E-commerce market in India is expected to grow to Rs. 37,000 crore this year. Therefore, there is an urgent need to expand your business online. In India, 243 million internet users are there and according to a survey 35% of these users in 18-25 age group, 55% in 26-35, 8% in 36-45 and 2% in the age group of 45-60 prefer purchasing online. This has led many businesses enter e-commerce world. Most of the retailers still have no idea how to create their online stores and there are many online platforms out there in India that are responsible for helping…

June 15, 2014 Admin

With the emergence of thousands of startups in the past few years, changes in marketing have been visible. Digital marketing has become the focus of many marketers out there. In case of startups, there is a term attached called growth hacking. Growth hacking is basically a new technique that is used by the startups for marketing using analytics, social metrics to sell products and creativity. Why is it called growth hacking? Well, the term growth here explains it all. It is a technique that focuses on growth first and then on budget. And, therefore, it is the term associated with the…