August 25, 2014 Admin

Indian e-commerce market is set to boom in the coming years, don’t you think so? Take a look at all the facts and figures some researchers have produced and you’ll be amazed. Looking at the current scenario and the trends, e-commerce market in India is taking a huge leap and will grow at a frantic pace. (more…)

August 10, 2014 Admin

With the ongoing competition in e-commerce, the costs involved for setting up a whole new e-commerce business are pretty high. There are several factors that need to be considered while starting an online store. Here is a detailed description of all the costs involved in launching your own startup: 1. Website Building and Development: This is the basic need while starting your business. If you hire freelancers for developing they’ll cost you an average of $35 an hour. But website building also include various cost factors apart from website building. That’ll include: a) Domain Name: It’ll cost you around $10 per…

July 31, 2014 Admin

Worried about marketing? Yes, setting up your store online is not enough. Marketing is the basic tool required to take your e-commerce business to new heights. According to a survey of marketing executives by Gartner, companies spent 10.7 percent of their annual 2013 revenue on an average on overall marketing activities, with digital marketing spending averaging 3.1 percent of the revenue. Digital marketing is the profound way to reach your customers these days. It is a genuine game changer for an e-commerce business. (more…)

July 20, 2014 Admin

According to a report by Ernst & Young, Internet users in India are likely to increase to 300 million by 2015. This has led to a big revolution in the e-commerce market. It is, however, easy to create your own website and enter this ongoing revolution, but it is very difficult to reach potential customers. Also, e-commerce revolution has changed the entire way marketing is done. Social media platforms have become the hot spots for advertisements and campaigns. For an e-commerce business, it is very important to reach the Internet audience. E-mail marketing is one effective way to reach out to your audience. Just…

July 10, 2014 Admin

E-commerce market in India is expected to grow to Rs. 37,000 crore this year. Therefore, there is an urgent need to expand your business online. In India, 243 million internet users are there and according to a survey 35% of these users in 18-25 age group, 55% in 26-35, 8% in 36-45 and 2% in the age group of 45-60 prefer purchasing online. This has led many businesses enter e-commerce world. Most of the retailers still have no idea how to create their online stores and there are many online platforms out there in India that are responsible for helping…

June 15, 2014 Admin

With the emergence of thousands of startups in the past few years, changes in marketing have been visible. Digital marketing has become the focus of many marketers out there. In case of startups, there is a term attached called growth hacking. Growth hacking is basically a new technique that is used by the startups for marketing using analytics, social metrics to sell products and creativity. Why is it called growth hacking? Well, the term growth here explains it all. It is a technique that focuses on growth first and then on budget. And, therefore, it is the term associated with the…

May 15, 2014 Admin

The new technology that may soon become the revolution is m-commerce. With the advancement of smartphones and tablets, more and more e-commerce businesses are going on the mobile platform. The fast and efficient Internet facility on a mobile device is driving e-commerce businesses, businesses are developing their own mobile applications. M-commerce is the new revolution. (more…)

April 30, 2014 Admin

Small Business Administration’s statistics revealed that out of ten new employer establishments. Seven survive at least two years and 51 percent survive at least five years. During the early stages of the startup it is difficult to determine the costs involved in setting up and managing the business. It is highly unlikely to earn revenues during the early stages of any business. Besides, a lot of funds are required for product development, growth etc. Most of the entrepreneurs overlook the costs involved in setting up a business and therefore fails. (more…)

April 15, 2014 Admin

A payment gateway is an e-service that allows people to do online transactions through the medium of credit cards, debit cards, internet banking, and online wallets. You are entering the world of e-commerce. Research says that on an average 2.5 million transactions fail during the payment transaction on irctc.co.in. Hence, obviously, payment is a big issue for you, but not now. If you have created your own store already then understanding payment processes is half the battle. (more…)