April 4, 2016 Admin

Days are gone when E-Commerce was just buying and selling products online. Today it includes the entire online process of developing, marketing, selling, delivering, servicing and paying for products and services. India has shown tremendous growth in the E-commerce segment. With an internet user base of over 300 million, India has third largest internet population after US & China in 2015. E-Commerce is here to stay Social Media: Majority of online buying decisions are made on Social Media. Social network like Facebook, LinkedIn, Twitter, Google+, Pinterest etc have become a medium for easy log-in and buy. Moreover, the clients can…

April 1, 2016 Admin

If you are planning to sell anything online then plan yourself to get ready to explore the new territory, make decisions as a well-thought-out plan will serve you well. Then decide what products or services you’ll offer. How will you place and display them? Will you offer both online and offline purchasing? How will you handle shipping and returns? As you explore the web for vendors to support your e-business, have a clear idea of how you want to handle the “back end” of the business. If you decide to sell online, you’ll need a shopping cart part, which is…

March 30, 2016 Admin

A lot of people enter into the e-commerce field with the aim of earning fast money. While your e-commerce business does live in the enteric world of cyber space, it still requires a significant amount of attention and efforts to grow and maintenance. Here are some mistakes that people often take for granted or don’t consider carefully. No proper business plan. You really don’t need a proper 100 page document about the mission and vision of your business but you must always have a rough idea about some important points like, what you’re selling and the market you’re selling to,…

March 29, 2016 Admin

With the ever-growing digital space every small or established business entrepreneur is learning about the social networking skills. People are much more active on the internet than they have ever been. They are learning to publicize online and using the tools for because they now know that one cannot survive without virtual advertising. Marketing your product or brand online is a useful skill that needs to be understood and learnt Here are some ways in which you can engage people to connect on Facebook Be Professional Yet Approachable Remember that your page is not your private blog. You need to…

March 28, 2016 Admin

Get noticed in the digital world without having to spend thousands of rupees on advertising or PR or buying Facebook or Twitter followers? Whether you own a small business or marketing expert you can get noticed online without having spent a lot of money. Establish profiles on the major social media sites (Facebook, Twitter, Google+, Pinterest, Instagram). Take out some time to figure out which social media site or sites your target customers frequent. Then set up pages or profiles on those sites — and post content regularly, at least once a week. You can centrally manage your social media…

March 28, 2016 Admin

Ever thought why your blogs go unread, your emails go unopened and your products are not clicked. Putting a lot of efforts into internet marketing for your small business and getting no expected result is nothing but a waste of time. Here are some reason why your internet marketing not working properly. Connect With Your Customer – The real channel that you choose to engage with your customer doesn’t matter if the message doesn’t resonate with them. You can send your marketing message via email, facebook, Internet ad, or some other medium– if the message doesn’t resonate then it doesn’t…

March 23, 2016 Admin

Ever thought how easy our lives have become with online market. Creating a website for your small business simply means setting up a virtual version of your business, with a welcoming, informative website. In the era of digital media where people usually search online for the products and services one simply can’t ignore the important and potential marketing platform. We are living in the age of the Internet, so entrepreneurs and startup companies are more inclined to selling online before setting up a physical store. Less Startup cost-plus they have more potential reach on customers. A business is a business whether…

September 3, 2015 Admin

Are you aspiring to take your business online but feel clueless about where to start? Not anymore. We’ll show you the way. Here are some do’s and don’ts for selling online. Don’t be afraid, take everything head on! For you, we have prepared an elaborate guide on what to do and what not to do when selling online. Market Research Before going online, market research is extremely essential. You need to identify and understand your target audience, on-going trends, customer needs, gaps and competition. You can do this with the help of questionnaires or forum/group discussions. Doing this, will help you…

July 18, 2015 Admin

Being an entrepreneur is not as easy or fascinating as it sounds. Entrepreneurs not only have to make hard decisions but they also have to sacrifice a lot. Here are the 5 sacrifices that every entrepreneur makes. Sleep: This would be the first sacrifice of all. Everyone loves to sleep but if you choose to be an entrepreneur, this would be the first thing you’ll have to put aside. There might be days where you’ll be working nonstop and harder than when you were employed for some other company. You might have to pull through all nighters to get results…