Your business name creates the first impression for your brand hence it is an important task to give an identity to your business. by ensuring that the first impression is positive and inviting. Picking a good name for your online store is important for the growth of your e-commerce business. Naming your online store is not that easy as it seems to be and requires a lot of thinking and research as it is going to be the first thing that will represent your brand in the market.
You need to be really careful as once you have named your store, changing it frequently could leave a negative impression to the potential customers. It is going to be an essential part of your brand and will help in defining your business identity. It is up to you if you want your name to be informative so that the customers know what your brand is all about as soon as they read it, or you want to go for an offbeat and unforgettable name that is original.
Your business name will stay with you as long as you are running the business. Even if you change it in future, there are chances that people will still refer to your online store by the old name. You need to be sure on who your business is aiming at along with the message that your company wants to convey to the market.
Here are some important tips that will help you to come up with the perfect name for your online store.
Easy to Say and Spell
Since your name is the first thing that your customers will notice, it is important that you go for a name that is easy to say and spell. You would not want the people to be unable to remember your complicated name and how it spells. Your brand will be represented by the name you choose for it so you need to be really careful in making the right decision.
Don’t Pick a Name That Sounds Like Your Competitors
You should never go for a name that spells and sounds like a name that your competitor in the market is having. Customers will get confused between you and your competitor. Since your competitor came in the market first, the customers will remember you as the duplicate version of the competitor. So it is better that you go for a name that is original.
Choose On the Basis of the Message You Want to Convey
You must be sure of what message you are trying to deliver to your potential customers. Write down a sentence that perfectly describes your business or the message you are trying to put across. Then cut down the sentence making it shorter till you are left with a set of two to four words. Now find a word that has the same meaning of this small sentence. This could be the name you want for your store.
Do Not Involve Too Many People In the Process of Naming Your Store
This is one mistake that most of the businesses make while deciding on the brand’s name. While naming your online store, be sure that you are not involving too many people in the process as there will be too many opinions. So you will end up going for a general name that is pleasing to everyone. You can instead have a small team that is well aware of your business in helping you name your business.
Go for a Name That You Can Use Anywhere
While picking up a name for your online store, be sure that you pick a name that you can use anywhere for your brand and not just the online store. It will be your business name that you can use on your social profiles as well as your online store. Having a name that you can use everywhere will make it less confusing for the customers as they can track you by that single name.
Think of a Memorable and Unique Name
With multiple stores set up online, it is a challenge to have a name that stands out in the crowd. You can search the web to see if the name you are planning to go for is available or already taken. Do not be in a hurry, take your time to choose something that is memorable and unique both. The name you choose will represent your brand so make sure you go for a well researched one.