Snapchat got discovered as a playful application for the mobile obsessed teens and adults, especially, girls who love clicking selfies and pictures of every possible thing in this whole damn world. But Snapchat came up with a striking feature of disappearing messages with the candid feel of communication. Initially, brands avoided it, understandably confused about how to interact on the social media platform and why they should invest in creating content that was only going to disappear.
Snapchat has gone through many leaps and bounds till date. Snapchat has not only grown up since its launch in 2012, introducing many media formats, filters, ad formats, storytelling and much more, but also its user base and growth rate. It was good enough to gain the attention of many companies out there. Snapchat has now become a smart investment for many businesses to build a brand presence.
Its daily active user base (158 million) surpassed that of Twitter in mid-2016. And its audience is diversifying. From Q4 2015 to Q4 2016, usage among the over-35-age group increased by 224%.
Here are a few ways, how to use Snapchat for marketing:
Deliver private content
Snapchat can be used delivering special content to your audience and viewers. Talking about the general human nature, they all are more interested in the private affairs of anyone and everyone around the globe. This is where we can hit them right with Snapchat being the perfect tool. Think of something unique to surprise your community of followers. Many famous fashion brands use it to showcase their newly launched collection even before they hit the runway.
Snapchat is still an up-and-coming platform that has yet to become overcrowded. And, because of that, engagement levels are still significantly higher than many other platforms.
For an imperative standing in the market, every brand seems to have a social media presence on usual platforms like Facebook, Twitter, and Instagram and now increasingly even on Pinterest. These platforms are so competitive to be on that it gets harder to even connect with the users as well a stand out from the battling businesses.
Though Snapchat is increasing in popularity amongst brands quickly, there’s still less competition here for businesses than on other social channels.
Business can reach a new audience
A business has a set of the target audience to hit one for their selling goods or services. If your product has use cases that could appeal to a younger demographic but you aren’t really connecting with them on other social media platforms, Snapchat could be your gold ticket in.
Cosmopolitan, for example, connected with a wider audience than the targeted one, on Snapchat than they had even through their site.
Application is absolutely for free
Hassle free and swift is what we want our business to be. The most important and salient aspect of snapchat marketing is that it is Free. Does that catch the attention of a human inside you? Yes. It is available for free on your Android or IOS devices.
Partner with Influencers
Join hands with some social media influencers to market better on any social media channel for that matter. Social media influencers on Snapchat can help spread brand awareness and reach just like other platforms, say Instagram. By this, we can actually reach an audience that was earlier hard to reach and segment many other demographics of the market.
Keep in mind, too, that influencers who are skilled with the Snapchat platform can create spectacular video content that can further enhance your brand voice and personality.
Access to live events and behind the curtain work
Snapchatters expect behind-the-scenes content they can’t find anywhere else and want the authentic and unpolished version of your brand. You can do this absolutely hassle free on Snapchat. You can take the viewers on a stroll to your business workings to give you brand a personality and authenticity in the mind of the audience. You can show them behind the scene content to your community of friends and followers.
You can showcase some live events happening, for example, anything new launched or live videos from the fashion show happening, or award functions just by a click away from our finger tips. Thus, snapchat marketing strives the audience towards your brand and calling.
Offer promotions and contests
Snapchat is an effective marketing tool for businesses. Social media is ultimately the best platform for promotions, branding and marketing. Everyone loves social media giveaways and promotions, so think of ways you can keep your followers coming back for more. You can use snapchat for marketing your own product or service. For example, a giveaway offer to a viewer holding or product and snapping.
In this way, you can create a two-way communication between the customer and your brand. The company was able to capture user-generated content while increasing loyalty, which is a recipe for Snapchat success.