With the advancement of technology came a plethora of opportunities. Online businesses commonly know as e-commerce became the new go-to marketplace for customers as well as merchants, without actually going anywhere! Moreover, with the decrease in job security and employment rate, the best option is to be one’s, own boss. So we bring to you efficient steps on how you can start an online business without leaving the comfort of your home.
What would you sell online?
Based on your abilities, resources, experience and unique ideas decide what product or service your online business will provide. Ask yourself as to how your product will be more beneficial for your customers than your potential competitions. For example, if you are a formally trained graphic designer with experience working in web design, an online web-design business could be an attractive choice. (Read here – 5 online businesses that you can start from home)
Is there a demand for your product online?
It is very difficult to establish an online business without proper research and analysis. Many businesses fail, just because their offerings are not really in demand or are available offline more conveniently. So, look at the number of possible competitors, conduct customer surveys by phone or personal visits, and find out if there is a market need that is not being met and if your product can fulfil it.
How much will it cost you?
The costs of starting your online business will vary dramatically depending on the specific type of products or services being offered. For example, if you are running a small, home-based online book store, you will need to fund inventory. If you are starting a small service-based business, the funds will solely be about the capital you need to provide for the service. Mostly an online business requires funds for the following general things
- Digital Marketing Service
- Shopping cart
- Website design
- Costs associated with manufacturing a product or service
Today you will find many e-commerce platforms that will help you establish an online business. You will find most of the above-mentioned things as a part of their service and that too at an affordable price.
Get yourself a beautiful website
A user-friendly and interactive website is very important for customer acquisition. You can build a website yourself or hire professionals to do so. Remember to keep it simple. You have fewer than five seconds to grab someone’s attention–otherwise, they’re gone, never to be seen again. The content of your website plays a crucial role in customer acquisition. Whether designing it yourself or by using professional builders make sure to include the following in a comprehensive manner
- Pictures and descriptions of your services/products.
- A business value statement that indicates why your business is a better choice than its competitors. The main purpose of your website is to not only provide a one-stop destination for information regarding your business but to also serve as a marketing tool to clearly identify why your business is a superior choice.
- A business history and/or personal bio.
- A blog or any other additional content you wish to add.
Improve your website’s placing in searches with search engine optimization (SEO)
SEO helps put your site on top on search engines and hence drive traffic to your site. Put keywords in the copy on your webpage. Think of words or phrases customers might use to search for your product, then use the Google Keyword Tool to find similar phrases. Include these phrases on your home page and throughout your site. Add links that might be useful to the customer and related to your site. Use website analytics such as Google Analytics to see the effectiveness of your website’s search engine optimization
Make a marketing strategy and act upon it.
When you start an online business, you are actually building a store that no one knows about and you have to tell them about it. They won’t accidentally come across it as in the case of offline stores. So it is very important to devise a marketing strategy for your business. Online marketing can have the following outlets –
- Establish your social media presence.
- Publish e-newsletter
- Make contacts and establish affiliate sites
- explore pay-per-click advertising
That’s all folks. I hope this article gave you a glimpse of how you can start an online business from home.