A large number of experts and marketing pros have been using Twitter to market their brands, service, and products no matter what size and scope of business they own. Communicating with your demographic with just 140 characters can be useful for your business.
Twitter is one of the most popular social networking sites. The purpose of twitter is to deliver your message in limited characters so that it is short yet crisp. The platform can be beneficial for your business as it has numerous active users with whom you can connect directly.
You can create a good profile as it will represent your business. The users on twitter usually observe the kind of profile you have first before networking with your company. So you need to pick your username carefully. You must add a profile picture that attracts the attention of your market. People will not follow a profile that is not well made. No matter what your business size is, using Twitter cleverly takes some planning and creativity. If done correctly, it can help you build your brand.
Here are some ways to help you create tweets that spark conversations and keep your audience engaged.
Know Your Market Well
You need to identify your market as following every user is not going to help. Twitter has rules against bulk following and if you do so your account may get suspended in the initial stage itself. So do not go too fast with following people. Take your time to identify whom to follow. Recognize keywords that are significant for your business and track them up using a twitter tool so that mention of those keywords gets emailed to you directly. This can help you in creating a conversation with users by offering your services to them. You will be able to build your brand image this way.
When you want your message or post to reach a larger audience then start using hashtags in your posts. Twitter is fast and you need to keep up with the pace. Using hashtags will make the post accessible to many users other than the followers you already have, as many people do not go to individual profiles but search for a hashtag instead to get the relevant information. You can use already popular hashtags for your post or create your own new hashtags. But you should make sure that the hashtags you are using for your posts are relevant.
Share Matter that Builds the Interest of the Users
You do not have to share your promotional posts all the time. You can sometimes share articles or videos that will be useful for your users in various ways without even going out of the context. You can post messages regarding your business or even something related to it that is general for the users to read so that their interest is maintained. You can post promotional schemes like coupons and discount codes for the users so that they consider choosing your company. You need to know how to get the interest of your target audience to do better.
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Add Pictures and Videos occasionally
Twitter allows their users to share images and videos to their posts. A picture can say what lots of words cannot. To create an impression on the user you can add videos and images to your posts occasionally as it is proven scientifically that people tend to remember things they see in visual form as compared to what they read. Videos and Images will help you demonstrate the uses, benefits of the product you want to endorse through your profile on Twitter. To be able to relate through photos is a nice way to connect with the users on Twitter.
In order to be able to use Twitter beneficially, you need to do proper planning. This may include the type of content you want to post and when. With accounts on many social media site, it is not easy to look after all those on your own so you can even hire a team that can do the work for you. You can even take the help of Social Media Automation tools to help you schedule your posts or even reschedule old ones. You can keep a track on the people or pages you follow and the hashtags or topics that were trending. Twitter has a lot to offer. You just need the appropriate planning to do so.