How A Website Design Can Boost Your Business SEO & Engagement
April 10, 2017 Puneet Kapani 0Comment

Regardless of your niche or target market, there is absolutely no shortage of competition on the web. No matter how you look at it, you’re locked in a fierce battle for the attention of website visitors. And therein lies the challenge. Most startup entrepreneurs believe that a well-designed website is only an artistic way to show off a brand’s image, but these people don’t realize the great effect it has on increasing SEO and engagement.

SEO is an essential part of your online presence. Using the right SEO techniques can increase the ranking and visibility of your website. So, how can you make your Web design SEO-friendly to position your brand higher on search result pages? Follow these steps given below and boost your e-commerce SEO and engagements.

INTERACT WITH VISITORS

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The benefits of interacting with your visitors in this way can include increased brand loyalty, more return visits and a better connection with your target audience. It is very important to get opinions from our visitors. Interact with them through the comments. This can also be done by collecting e-mail addresses by different ways like, offering subscription letters, communicating with subscribers, etc.

MAINTAIN CONSISTENCY

Consistency is an essential feature for higher engagement. Making sure your site is consistent in regards with site features, will most likely increase your visitors. These site features include but are not limited to company logos and content location pages. High quality web design helps your company establish this brand consistency.

USE RELEVANT KEY WORDS

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Using the right keywords is important, but do not overuse them. This will make your page noisy and chaotic. You can use the ‘Google Keyword Planner’ to find out what your customers are looking for. Use the correct key words to make it on the top of your search engine results and increase the engagement of visitors on your website too. Also, the content is a very important part of the search. Using the relevant key words in your article or a blog is very important for best results on google search.

BROWSER COMPATIBILITY

Every visitor is going to have their own preference for what browser they use, such as Firefox, Safari, or Google Chrome. Having a well-designed website means it is compatible and responsive throughout all different browsers. This will maintain a professional image no matter where your site is views and makes the most out of each visit.

SOCIAL MEDIA INTEGRATION

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Many industry leaders speculate that Google’s ranking algorithm uses social signals as a factor. While designing your website, you can add social media buttons on your accounts for Instagram, Pinterest, Facebook, Twitter, etc. That’s the power of social media and integration.

EASY NAVIGATION

A simple and well-structured navigation structure will stop you from losing visitors unnecessarily. When you design your website, make sure the navigation is not difficult. Let users experience an easier navigation when they land on your website so that they can easily find what they are looking for. Place the navigation bar either at the top or along the left margin of the page. Never frustrate users with lousy navigation. This is about convenience and encouraging your visitors to click through to another page.

RESPONSIVE WEB DESIGN

A responsive design, is what Google recommends. This type of design allows your website to perform optimally on multiple devices. From an SEO perspective, a responsive website has a single URL for both the mobile and the main site, which means that you will have to drive links to a single URL instead of two. This is an easy way to increase your external backlink count.

FAST PAGE LOAD TIME

Page load time is an important aspect from a website visitor’s perspective. Consumers are busy and do not like waiting for a page to load. Mobile users on an average only wait for five seconds for the page to load, whereas desktop users wait only for three seconds for the page to load. To reduce the page load time, make sure you are minimizing Javascripts, enabling compression, using small images, and browser caching.

Use small images to get a better rank in the search results by optimizing your images along with the text on your website. Keep the image size from 30 to 100 KB with a resolution of 72 dpi. Large images make your site load slower.