Good product description plays an important role when it comes to effective online selling. You have a great website and really wonderful products but if your site does not have good product descriptions, then it is not of much use. A shopper usually makes a decision based on the product description. Writing product descriptions that are good is not too hard. You just need to be a little more careful while doing so. The product descriptions should be drafted in a way that it attracts the customer to buy these products.
By inserting creativity into the product description, your store becomes more likely to converts those casual prospects. Writing a description that educates the customer about the product feature and helps them identify the need to buy it.
Here are some ways by which you can write products descriptions that can add value to your business.
Your Target Audience
Think of an imaginary customer for whom you have created the product. This is the person to whom you would love to sell your products. Try to understand deep on what kind of a person he or she is and what the likes of this person are. The image of that imaginary person represents the target audience of your brand. If you understand the psychology of this person then you would know what this person wants to buy. Write your product descriptions keeping this imaginary person in mind. This will help your descriptions to be more personal and convincing.
Write About the Features and Benefits of the Product
Your customers want to know what the product is offering to them. So when you are talking about the product in your product description, be sure that you mention all the necessary information regarding the product. This information consists of the features and benefits of the product. Features are the basic facts about the product while benefits are what good the product can do to its customers. You can also mention how certain features of the product can be beneficial to the customers. While writing product descriptions for your website, you need to keep the features and benefits in mind to get a maximum sale.
Description That is Easy to Scan
A very less number of customers who visit your online store actually read each and every word you have written on the website. To grab the attention of your visitors you need to write a description that is easy to read and easy to scan. Write subheading that will attract the attention of the customers. You can also write in bullet points where you can highlight the product details to make it easy for the readers to understand the whole matter. Also, don’t use a font that is difficult to read or too small. Go for a font that is easy to understand along with being bigger in size. The readers will surely enjoy reading your matter this way.
Appeal to Your Customer’s Imagination
The customers who go to an actual show have an advantage that they can touch and feel the product they are planning to buy. In an online store, they cannot do so. So it is the duty of your website to make them feel the same way. This can be done with the help of some good product description. By writing a good product description, you can increase their desire of owning the product. You will have to make them imagine how they will feel by owning this product with the help of words. Appealing to your customer’s imagination in your product description can fetch you more purchases.i
Shape Your Brand’s Tone of Voice
Shaping a tone of voice is one thing that many don’t take seriously while writing product descriptions. This is actually one thing that can boost the sales of your product. Since the communications happen in written form in an online store, it is important to make sure you are able to keep the interest of the readers. Avoid writing a boring and corporate product description. Instead, go for a tone that is friendly as well as fun loving for the readers. Have a lighthearted approach while writing for products. This helps the customers in making their decision of purchasing from your brand.